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    Comcast VideoAI: Video Metadata and Contextual Advertising

     Info
    VideoAI analyzes video once to produce moment-level metadata for contextual advertising, brand safety, and more. Fully managed by Comcast Technology Solutions.

    Overview

    Turn Video Into Actionable Intelligence - Automatically

    Video doesn't explain itself, and reviewing it by hand doesn't scale. VideoAI scans your content once - analyzing the video, audio, and on-screen text - and generates time-coded metadata for every scene. The result is rich, structured intelligence including IAB 3.x and custom categories, sentiment analysis, brand-safety flags, and searchable embeddings. Run it on a single title, a full catalog, or live feeds.

    One Scan, Many Outcomes

    VideoAI's content analysis produces metadata at scale that drives value across multiple business functions:

    • Contextual Advertising: Match ads to scene-level context for higher relevance and engagement without relying on user tracking
    • News Verification: Automatically surface and cross-reference claims, sources, and visual evidence across video content
    • Sports Highlights: Identify key moments, plays, and events for automated highlight generation
    • Archive Search and Reuse: Make your entire video library searchable by scene, topic, object, and sentiment
    • Viewer Experience Features: Power intro skip, recaps, and binge-watching enhancements with scene-level understanding
    • Brand Safety and Standards Review: Flag content risks automatically before distribution

    Teams across your organization draw on a shared source of video intelligence instead of each building their own solution.

    Built on Proven Technology

    VideoAI is built on technology proven across millions of video assets at Comcast, NBCUniversal, and Sky. It is platform-agnostic and delivers results by API into the systems you already use, making it straightforward to integrate with your existing video pipeline and downstream workflows.

    Fully Managed by Comcast Technology Solutions

    VideoAI is a fully managed service operated by Comcast Technology Solutions. Your team focuses on using the metadata and intelligence outputs while the platform infrastructure, updates, and scaling are handled for you. The service is available as as 12-month contract, tailored to your usage through a private offer.

    Security and Compliance

    VideoAI is designed for enterprise media environments where content security is critical. The platform is built and operated by Comcast Technology Solutions, with the operational rigor required to serve major broadcasters and media organizations. For details on compliance certifications, encryption standards, data handling policies, and tenant isolation, contact our team to receive current security documentation.

    How to Get Started on AWS Marketplace

    VideoAI is available through AWS Marketplace by private offer. Please contact us first so we can scope your needs and prepare an offer. Here is how to begin:

    1. Discovery Call: Schedule a conversation with our team to discuss your specific use cases, content types, and integration requirements
    2. Sample Metadata Review: See VideoAI's metadata output on representative content from your library so you can evaluate the depth and accuracy of the analysis
    3. Private Offer: Receive a tailored private offer through AWS Marketplace based on your expected usage
    4. Integration: Connect VideoAI to your video pipeline via API and begin receiving time-coded metadata for your content

    VideoAI is a fully managed service, so your team can focus on integration and downstream use of the metadata rather than platform operations.

    Contact us to request a private offer, arrange a guided evaluation, or review sample metadata output on your own content.

    Highlights

    • One scan, many uses: VideoAI analyzes video content once and produces reusable, moment-level metadata from speech, visuals, and on-screen text. This single unified metadata layer powers contextual advertising, brand safety, news workflows, sports analysis, and archive enrichment - eliminating the need for separate tools per use case.
    • Enterprise-scale, fully managed: Built on technology proven across millions of assets at Comcast, NBCUniversal, and Sky, VideoAI handles single titles, full catalogs, and live feeds with equal reliability. The platform is fully managed and delivers metadata by API into your existing systems, so your team can focus on insights rather than infrastructure.
    • Measurable advertising impact: A 2025 FreeWheel User Experience Lab study found that VideoAI-powered contextual targeting delivered a 38% lift in brand recall. By aligning ads to the specific context of each video moment - including scenes, topics, sentiment, and on-screen elements - VideoAI helps advertisers reach audiences in relevant, brand-safe environments.

    Details

    Delivery method

    Deployed on AWS
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    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Comcast VideoAI: Video Metadata and Contextual Advertising

     Info
    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    VideoAI Processing Units
    One unit is 100K minutes of VideoAI processing for non-contextual features over the 12-month term. Contextual advertising and additional minutes are available through a private offer.
    $100,000.00

    AI Insights

     Info

    Dimensions summary

    This listing bills through a single contract dimension measured in VideoAI Processing Units. Each unit covers 100,000 minutes of VideoAI processing for non-contextual features across a 12-month term. You scale by buying more units to match your expected processing volume. Contextual advertising features and any minutes beyond your purchased units are not part of this standard dimension. You arrange those separately through a private offer. The pricing centers on the amount of video you process, so your cost tracks with your processing minutes rather than user counts or seats.

    Top-of-mind questions for buyers

    One unit covers 100,000 minutes of VideoAI processing for non-contextual features over the 12-month term. The count is based on the minutes of video you process, not on user accounts, seats, or servers. You buy units to match your expected processing volume.
    Minutes beyond your purchased units are not part of this standard dimension. You arrange additional minutes through a private offer. The standard contract covers only the non-contextual processing minutes you bought upfront for the term.
    No. This standard dimension covers non-contextual VideoAI features only. Contextual advertising, which pairs ads with rich metadata from the video, is available separately through a private offer. VideoAI builds this metadata using Comcast AI/ML technology.
    www.comcasttechnologysolutions.com
    Helpful?

    Vendor refund policy

    Refund terms are defined in your private offer and agreement with Comcast Technology Solutions. Please review them before purchase.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    Contact Channels

    Email: support@cts.comcast.com 

    Phone (Regular Weekday Business Hours, 6:00 AM PT - 6:00 PM PT):

    • USA: 1.844.963.0030
    • International: 1.610.732.2101

    Phone (After Hours):

    • USA: 1.877.408.9578
    • International: 800.016.3803

    Availability

    The Comcast Technology Solutions expert support team is available 24 hours a day, 7 days a week, 365 days a year. Support staff works directly with Comcast Technology Solutions engineering to diagnose and resolve your issues.

    Getting Started

    VideoAI is fully managed by Comcast Technology Solutions and delivers metadata by API into the systems you already use. To get started or to discuss integration requirements, contact the support team at the email or phone numbers listed above.

    Refunds and Billing

    For questions about billing, usage, or refund requests, please contact support@cts.comcast.com  or call during regular business hours.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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