Sold by: Data Reply UKÂ
The solution enriches customer data and marketing campaign insights enabling a secure data collaboration with external parties through a conversational, easy to use interface
Overview
Marketing teams struggle with fragmented data across platforms (social media platforms, CRM, retail partners) that can't be easily combined or analysed holistically. With 3rd party cookies deprecation, marketing teams can no longer track users seamlessly across the web, making it difficult to getting comprehensive customer journey and attribution insights. Lookalike audiences and retargeting campaigns lose effectiveness .
Although more data is needed, companies are reluctant share first-party data with partners, even when collaboration could benefit both parties , due to the fear of exposing sensitive customer data or competitive information when sharing data for joint analytic.
Marketing teams also have to rely heavily on data analysts and IT teams to get answers from data, creating bottlenecks and delays. Complex SQL queries and technical tools prevent business users from self-service analytics.
AWS Clean Rooms Accelerator accessible through Amazon Q Business helps to integrate 1st party data with external 2nd and 3rd party data coming from different AWS accounts into a central AWS account to enhance analytics, and get actionable insights on customers and campaigns
Highlights
- Secure data collaboration - multiple parties can analyse combined datasets without exposing raw data using cryptographic techniques and differential privacy settings
- Reduced dependency on IT function - conversational, accessible marketing analytics with Amazon Q Business
- Includes audit trails for all queries and collaboration activities and governance controls to meet regulatory requirements (GDPR, CCPA, HIPAA)
Details
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Delivery method
Deployed on AWS
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Support
Vendor support
contact: a.main@reply.comÂ