Global secondary-market sales records for luxury watches across every major brand: over 600,000 lots from 240+ auction houses and online marketplaces, 1992 to present, with 330,000+ realised prices. Daily updates for price discovery, valuation and index construction.
This feed delivers global secondary-market sales records for luxury watches across every major brand, combining auction and online sales in one daily-updated dataset.
Built on ALT/FNDATA's luxury watch sales data from auction houses, online marketplaces, dealer listings and catalogues worldwide (over 600,000 lots across 240+ houses, 1992 to present, 330,000+ realised prices). Records come in JSON, CSV and SQL formats and update daily.
What you can do with this data
Valuation and comps: realised hammer prices by brand, model, reference and condition.
Price indices: build and back-test market-performance indices for the watch market.
Investment and portfolio research: track watches as an alternative asset class.
Retail and insurance: benchmark buy and sell levels and set market-based replacement values.
Dataset facts
Data formats: JSON, CSV, SQL tables
Geographic coverage: Global (North America, Europe, Asia)
ALT/FNDATA publishes 20+ single-brand watch sales feeds, 25+ watch market indices, and an all-brands luxury watch feed on AWS Data Exchange. Search "ALT/FNDATA" to see the full catalogue.
Getting started
For help evaluating this dataset for your use case, or to discuss coverage and integration, contact the ALT/FNDATA data team at info@altfndata.com.
Highlights
Over 600,000 watch lots from 240+ auction houses and marketplaces, every major brand.
1992 to present with 330,000+ realised hammer prices. Daily incremental updates.
Per-brand watch feeds and 25+ watch indices are also available on AWS Data Exchange.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
This listing offers one pricing dimension: Product Access, billed at no cost. You subscribe through a single Units-based dimension that grants access to the product. There are no tiers, seat counts, or usage add-ons to choose between. The one dimension covers your access to the luxury watch dataset, which spans records from 2000 to date across major watch brands. Because the product is free, you do not scale spending by volume or commitment. You simply gain access under the single dimension provided.
Top-of-mind questions for buyers
What does the free Product Access dimension actually grant me for the luxury watches data?
You gain access to the luxury watch pricing dataset. It covers auction results and secondary-market sale prices across major watch brands, dated from 2000 to the present. The records reflect realized transactions rather than asking prices. Because it is billed at no cost, one unit grants your access without volume charges.
How current is the watch data, and does new data cost extra?
The dataset updates daily as new auction results close from auction houses worldwide. Because the Product Access dimension is free, refreshed data does not add to your bill. You do not pay per record, per query, or per update. Access stays flat regardless of how much data flows in.
Are the figures in this dataset asking prices or actual sale results?
They are realized results. Each figure reflects the hammer price plus buyer's premium, converted to USD at the transaction date. The data records what watches actually sold for, not list prices or estimates. This applies across the coverage period from 2000 to date.
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Global secondary-market sales records for Patek Philippe watches: over 47,000 lots from 130+ auction houses and online marketplaces, 1989 to present, with 33,000+ realised prices. Daily updates for valuation, comps and index construction.
Global secondary-market sales records for Panerai watches: over 4,400 lots from 80+ auction houses and online marketplaces, 2000 to present, with 2,700+ realised prices. Daily updates for valuation, comps and index construction.
Global secondary-market sales records for TAG Heuer watches: over 7,300 lots from 130+ auction houses and online marketplaces, 2003 to present, with 2,600+ realised prices. Daily updates for valuation, comps and index construction.
Global secondary-market sales records for Richard Mille watches: over 860 lots from 19 auction houses and online marketplaces, 2007 to present, with 640+ realised prices. Daily updates for valuation, comps and index construction.