Sold by: ShareThis Inc
Deployed on AWS
This free sample contains Interest Scores for anonymized users with a high engagement and interest level in wine and beer products in the last 30 days. Reach and target drink enthusiasts currently showing intent to purchase based on their online behavior and activities.
Overview
ShareThis collects real-time online behavioral data and signals from over 180 billion consumer interactions each year. Then use best-in-class data science to enable timely and actionable insights into the wants and needs of consumers. Accelerate growth in CPG with our global consumer interest data.
How ShareThis Interest Scores Work
ShareThis uses NLP and machine learning technologies to extract the contextual meaning of websites and their contents. We capture relevant intent signals associated with specific CPG product categories and calculate an interest score for every user in our network based on their engagement with these web pages. Scores above 1 represent higher than average interest. It identifies highly-engaged users within a category or users more inclined to consider and purchase products in that category.
This is an anonymized sample containing a subset of the ShareThis Interest Scores dataset for Consumer Packaged Goods.
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This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
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Dimensions summary
This listing uses a single pricing dimension: Product Access (Units). It grants subscribers access to the data product at no cost, since the pricing model is Free. There are no tiers, instance sizes, or usage add-ons to compare. You subscribe once to gain access. The data covers consumers engaging with wine and beer products online, delivered as an audience segment or data feed for targeting, insights, and enrichment across digital channels.
Top-of-mind questions for buyers
One unit grants your subscription access to the data product covering consumers engaging with wine and beer products online. Since the pricing model is Free, the unit acts as an access key rather than a metered charge. You subscribe once to unlock the data.
You receive the data as an audience segment or curated data feed. Audience segments deploy across digital channels like display and connected TV for targeting. Data feeds provide user attributes and propensity scores for insights and enrichment, delivered to your chosen destination as a file.
The data comes from real-time consumer signals collected across millions of websites. Natural language processing maps online engagement to user interest and intent. The data is sourced through a publisher network in a consented manner and regularly cleansed for appropriate use.
www.sharethis.com+2
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Delivery details
AWS Data Exchange (ADX)
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
CPG_Wine & Beer_Sample | No historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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