Sold by: Data Axle
Deployed on AWS
AI-Powered Segments to Reach Wealthy, Upscale, and Investment-Ready Households
Overview
Data Axle’s AI-modelled affluent consumer segments help marketers identify and engage high-net-worth individuals and financially upscale households. These audiences are scored using a combination of income indicators, asset ownership, purchase behaviour, and investment intent to support luxury brand marketing, financial services, and lifestyle campaigns. Available for omnichannel activation and custom segment builds.
Data Axle, formerly Infogroup, has been a trusted provider of data-driven solutions since 1972. It has coverage of over 95% of U.S. adults and households, Data Axle combines deterministic offline and online sources—voter files, utility connects, real estate, and more—to create enriched, actionable consumer profiles that can be consumed directly.
What Sets Us Apart:
Unlike traditional forecasting models built on static rules or demographics, our AI engine continuously learns and adapts, using thousands of behavioural, attitudinal, and transactional signals to generate nuanced audience definitions.
- Trained on expansive offline PII data, utilising all signals (not just age/income)
- Scores every individual (0–1) by propensity to act
- Optimised for personalised targeting, next-best action, and cross-sell models
- Built for scalable segmentation, enrichment, and omnichannel activation
Segment Categories
Each category includes multiple AI-scored segments – below are illustrative examples and business applications. New categories are released regularly.
- Luxury Product & Brand Buyers – High spenders on luxury goods, fashion, accessories, and branded retail
- High-Income & Financially Well-Off Households – Top-income bracket households exhibiting multi-income or asset ownership profiles
- Premium Auto & Vehicle Ownership – Buyers or owners of luxury cars and multiple high-value vehicles
- Travel & Leisure Spenders – Affluent travellers, cruise customers, and frequent bookers of upscale experiences
- Affluent Investors & Financial Clients – Individuals likely to invest in equities, mutual funds, or premium financial advisory services
- Homeowners with High-Value Assets – Owners of large or high-market-value homes with remodelling or insurance potential
Key Features
- AI-scored affluence and asset ownership at the individual/household level
- Derived from 100+ offline PII-based financial and behavioural signals
- Supports premium, luxury, and financial targeting use cases
- Custom segmentation by lifestyle, geography, or wealth tier
- Ready for omnichannel delivery, including CTV, email, social, and direct mail
Use Cases
- Launch premium brand campaigns for luxury goods, travel, or services
- Identify HNW audiences for wealth management and financial advisory targeting
- Promote luxury automotive offers and lease programs
- Target affluent homeowners for home services, remodelling, or insurance products
- Deliver CTV and programmatic ads tailored to upscale consumer preferences
- Design tiered campaigns based on income, asset ownership, or spend level
Next Steps
- Request listing access?
- The Data-Axle team will contact you to finalise the audience, data cut, and delivery method/frequency.
- Need a Custom Audience? We deliver tailored segments within 5–10 business days
Details
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Deployed on AWS
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Pricing
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Dimensions summary
This listing uses a single pricing dimension: Product Access (Units). It is offered at no cost, so there are no tiers, usage add-ons, or scaling charges to compare. Subscribing grants you access to the product. Access covers consumer targeting data for luxury and financial audiences, drawing on demographic, psychographic, behavioral, and transactional attributes. Because only one free dimension exists, your cost does not change based on volume, term length, or configuration. To use the data in your own systems or expand licensing beyond this free access, you contact the vendor directly.
Top-of-mind questions for buyers
One unit grants your subscription access to the product at no cost. Because access is free, adding units does not create charges. The unit acts as an access key rather than a metered resource tied to data volume, records pulled, or number of users.
No. This dimension is free, so your cost stays the same regardless of how many records, segments, or attributes you access. There are no usage thresholds, overage charges, or volume tiers on this listing. Nothing in your activity triggers a billing change.
Access covers targeting data for luxury and financial audiences. This draws on demographic, psychographic, behavioral, and transactional attributes, including household income, purchase history, and life events. To use the data inside your own systems or license beyond this free access, you contact the vendor.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
MKT_AFFLUENT | Last 1 revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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