LG Optapex

LG Optapex is one of LG's latest SaaS product that offers a complete amazon ad optimization for Sellers selling on Amazon. Utilizing the combination of AI and mathematical optimization technology, LG Optapex enables performance enhancement for amazon ad by identifying every areas of potential growth that is not readily visible to human operators. At the same time, LG Optapex establishes a full data pipeline for Sellers with ease that seamlessly funnels in data from multiple sources, including not only report-type data but also streaming data. LG Optapex offers a fully automated 24/7 running ad optimization operation by leveraging the secure data collection infrastructure.

LG Optapex operates large-scale data collection and backend services reliably through a distributed processing infrastructure based on Amazon EKS and AWS Batch. The training and management of machine learning models are automated and optimized using Amazon SageMaker, enabling the delivery of high-performance AI services. Our data pipeline is built on a data lake architecture centered around Amazon S3. Data processing and workflow management are systematically handled using AWS Glue ETL and Amazon Managed Workflows for Apache Airflow (MWAA). Data stored in S3 is analyzed and utilized through AWS Athena, while key datasets for UI services are efficiently loaded into Amazon RDS, ensuring fast and flexible data retrieval. In addition, application authentication and user management are secured and made scalable through Amazon Cognito.