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    Mining for Meaning – Customer Listening

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    Sold by: Skaylink 
    Mining for Meaning enables customers to extract valuable insights from customer feedback using AI and AWS services. Skaylink’s processing pipeline analyzes millions of text entries daily, identifying key sentences, sentiments, and themes to enhance communication strategies and customer experience.

    Overview

    In today's complex communication landscape, adapting to changing opinions and events is crucial. "Mining for Meaning" in customer listening refers to systematically analyzing feedback to uncover valuable insights into customer needs. Using text analysis and NLP techniques, patterns and trends are identified. AI and AWS services enable efficient processing of vast amounts of data and our customers can analyze communication streams and generate valuable insights. Skaylink has developed a processing pipeline that analyzes millions of text entries daily, providing businesses with actionable insights. The pipeline works in four key steps:

    1. Identifying Relevant Sentences – Extracting from articles the sentences related to a specific company, brand, product or topic.
    2. Sentiment Analysis – Determining whether the extracted sentences have a positive, negative, or neutral tone.
    3. Thematic Analysis – Categorizing sentences into predefined topics (e.g., sustainability, innovation).
    4. AI-Powered Insights – Using advanced AI models to summarize findings and to extract key facts. Skaylink’s processing pipeline enables organizations to detect risks early, adapt their communication strategies, and refine their products and services, ultimately improving customer experience. This scalable solution gives companies a competitive edge in strategic and operational communication management.

    Highlights

    • Highly Scalable and Efficient Analysis: The pipeline processes millions of text entries daily in real time, leveraging AWS services for efficient large-scale data analysis.
    • Precision AI-Driven Insights: By utilizing multiple AI models and NLP techniques, the solution delivers high-quality analyses of sentiment, topics, and relevant patterns.
    • Early Risk Detection & Communication Optimization: Customers can identify trends early, adapt their strategies proactively, and gain a competitive edge - from crisis management to product development.

    Details

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    Delivery method

    Deployed on AWS

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    Vendor support

    Skaylink is a leading AWS Premier Consulting Partner in the DACH region, with over 30 years of experience in cloud consulting. With a team of 550+ cloud experts, Skaylink supports companies throughout their cloud journey, from strategy and governance to implementing and optimizing innovative solutions.

    Comprehensive Support & Enablement Services

    Skaylink provides tailored support to help customers successfully deploy and maintain their AWS-based solutions. Depending on the offering, this includes:

    Technical Documentation: Detailed guides and "how-to" documents for setup, integration, and management.

    Onboarding & Training: Enablement sessions to train administrators and users for efficient solution usage.

    Ongoing Support: Regular check-ins to review performance, gather feedback, and make necessary adjustments.

    Flexible Maintenance & Operations: Customers can choose to manage the solution themselves or rely on Skaylink for ongoing maintenance and updates.

    Contact & Support: For questions or assistance, reach out to us at:

    📧 awspartner@skaylink.com