Overview
The Growth Partner Transformation Program (PTP) is a specialised B2B sales and marketing service for high-growth AWS partners. We help you to improve your GTM muscles, find the problems you solve uncommonly well, then work backwards from those problems to tightly focus your strategy and shape your sales and marketing processes. PTP brings sales and marketing leaders together to build and execute a clear plan forward.
Our specialised productised service for PTP guides you in creating a clear and actionable sales and marketing plan that centres around solving their market's problems. Led by a seasoned Funnel Coach™, this service offers expert facilitation to ensure that your strategy is problem-focused and buyer-centric.
Here's what our service encompasses: 1 - Initial assessment: we start by understanding your business, its goals, and the market challenges you aim to address. We also help you to assess your readiness for real growth and to remedy any gaps. 2 - Team alignment: we bring together key stakeholders within your business to ensure a shared vision and commitment to the plan. 3 - Strategy development: our expert facilitator will guide your team in creating a buyer-centric strategy that addresses the core problems your market faces. 4 - Tactical planning: we work with you to develop specific tactics and activities for each stage of the buyer's journey, ensuring a comprehensive approach. 5 - Execution and support: we don't just leave you with a plan; we provide ongoing support to ensure the successful execution of your go-to-market strategy. Always for the first 100 days, and we can stay longer if you'd like.
Globally, we’ve seen PTP graduates deliver: Doubling of ACE-registered pipeline 12 months on; 62% increase in launched opportunities for PS end-customers; Average of 66% YoY revenue growth 12 months post-PTP compared to pre-PTP; Accelerated time to APN Tiers and Competencies; 104% increase in submitted opportunities; developed learning pathways for tech and sales staff.
Highlights
- A one-page super-distilled yet complete plan that can be printed and put on the wall or pulled up on demand to explain your new approach.
- A 30-page PPT presentation outlining your whole go-to market plan including the options that were considered and discarded as you sought and found clarity.
- A comprehensive 10-page ‘how to’ guide with best practice and examples for literally every single tactic you have chosen (usually 30-40 tactics).
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