Sold by: Prosper Insights & Analytics
Deployed on AWS
ProsperChina Quarterly survey. Conducted quarterly among over 5,000 Chinese consumers ages 18-54 and covers everything from economic sentiment and shopping behavior to purchase intentions and media usage. Over 12 years of quarterly, trendable database of Chinese consumer behaviors and future intentions is available (from June 2009 to Dec 2022). The data is an excellent training dataset for AI & Machine Learning initiatives and Forecasting applications. The data is anonymous. Zero PII.
Overview
ProsperChina Quarterly survey. Conducted quarterly among over 5,000 Chinese consumers ages 18-54 and covers everything from economic sentiment and shopping behavior to purchase intentions and media usage. Over 12 years of quarterly, trendable database of Chinese consumer behaviors and future intentions is available (from June 2009 to Dec 2022). The data is an excellent training dataset for AI & Machine Learning initiatives and Forecasting applications. The data is anonymous. Zero PII.
Prosper pioneered online surveys of Chinese consumers in 2005. Please read this PDF for an overview of topics covered in the ProsperChina Quarterly. To review the Data Dictionary, click here .
The data covers all aspects of the consumers eco-system including:
- Economic attitudes such as sentiment, employment outlook, energy price impacts on spending, deferred spending and more
- Shopping behaviors by retail category
- Planned purchases for next 90 days by merchandise category
- Digital engagement shopping, fashion orientation, lifestyle characteristics and more
- Future purchase intentions for durable goods such as Auto, Home, Electronics, Vacation/travel, Furniture, Home improvement, Appliances and more
- Fast Food: Frequency of visits, Average spend, Restaurant visited most often, Heathy eating habits
- Mobile: Desired features, Purchase plans
- Financial: Credit, Debit, Alternative Payment Methods
- Media Influence to Purchase and Leisure Time Activities
All questions are not available for the full time period. See Data Dictionary for specifics.
Data is organized by over 40 consumer demographic and geographic segments including:
- Adults 18-54
- Age: 18-24
- Age: 25-34
- Age: 35-44
- Age: 45-54
- Adults with Children in HH
- Millenials (1983-1998)
- Gen X (1965-82)
- Males by Age
- Male with Children in HH
- Male Millenials (1983-1998)
- Male Gen X (1965-82)
- Females by Age
- Female with Children in HH
- Female Millenials (1983-1998)
- Female Gen X (1965-82)
- HH Income by Ranges
- HH Income Less than 100000 RMB
- HH Income More than 100000 RMB
- Tiers 2 1, 2, 3 and 4
Bespoke Datasets and Consumer Segments are available upon request. Additional fees apply
Data Uses and Applications:
- Machine Learning - Training Data Set
- Econometric Analysis
- Market Share Analysis
- Competitive Analysis
- Marketing Planning
- Financial Planning
- Capabilities Presentations
- Strategic Consulting
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/6 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $24,000.00 |
Dimensions summary
This listing uses a single contract dimension called Product Access (Units). You buy access to the product through units, and your contract covers that access for the agreed term. There is only one pricing option here, so you are not choosing between tiers, instance sizes, or usage add-ons. Pricing scales with the number of units you subscribe to. The product delivers predictive consumer analytics based on zero-party consumer data for forecasting and market intelligence.
Top-of-mind questions for buyers
A unit grants subscriber access to the ProsperChina Quarterly product for your contract term. Access unlocks the predictive consumer analytics and forecasting signals built from zero-party consumer data. The unit is a logical access grant, not a server, seat, or compute resource. For the exact scope a single unit covers, confirm with the vendor.
Cost scales with the number of Product Access units you subscribe to. Adding more units increases the total for the contract. There are no separate tiers, instance sizes, or usage add-ons to combine. You buy the unit quantity that matches the access you need. Confirm unit-to-user mapping with the vendor.
This is a contract-based subscription, not usage-metered. You commit to a set number of Product Access units for the agreed term. Charges do not fluctuate with how often you query or use the analytics. The bill reflects your unit count, not your activity level.
www.prospermodelfactory.com
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ProsperChina Quarterly | All historical revisions | All future revisions | Not included | Not included |