Sold by: Think & Grow
Think & Grow’s Partner Services map, prioritize and activate the partner ecosystem scaling SaaS and technology companies need to win a market, turning resellers, SIs, MSPs and hyperscalers into pipeline through co-sell.
Overview
Partner Services: Find and Activate Partners That Deliver in a New Market
Think & Grow's Partner Services map and prioritize the partner ecosystem you need to win a market: which partners to back, how ready they are, and how to turn them into pipeline through co-sell and joint go-to-market (GTM). A big-name logo is not a partnership until it is activated.
The instinct is to chase the biggest, most credible logo. Our experience is often the opposite: a handful of highly aligned partners consistently outperforms a broad, unfocused ecosystem. Every engagement is delivered by operators who have built partner and co-sell motions themselves - not career consultants.
Who This Is For
- You are entering or scaling in a market and know partners are the fast way in, but not which partners
- You have partners on paper (resellers, SIs, MSPs, hyperscalers) but the relationships are not turning into pipeline
- You need to build a co-sell motion with hyperscalers such as AWS
- You are weighing revenue-share, co-sell or embed models and need the right structure for each partner
What the Engagement Covers
Depending on your market and stage, the engagement is built from a menu of components:
- Partner ecosystem assessment - Your existing and potential partners, assessed on strategic alignment, ability to execute and real connection to pipeline
- Global partner landscape map - The ecosystem mapped by market and deployment model, with readiness scoring to prioritize the few partners that will activate in-market
- Partner-to-target-account matching - Partner effort matched to the accounts you want to win, prioritizing partners who already have access and influence
- Partnership model recommendation - The right structure for each partner: revenue share, co-sell or embed
- Co-sell and joint GTM playbook - Hyperscaler and platform alignment, from AWS Marketplace listing to joint pipeline with AWS teams
- Partner activation and onboarding plan - Segmentation, onboarding flows and enablement that turn signed partners into active pipeline
Results
- Global software company: We mapped its SIs, VARs and MSPs by region and cloud provider, interviewed partners on readiness, and built a prioritization model that also surfaced marketplace and co-marketing opportunities. Over two years of partner strategy and US GTM work, annual growth rose from under 20% to over 40%, a 15x return on investment.
- Technology solutions provider entering the US: A six-week engagement delivered a US partner landscape assessment, a customer evaluation framework and account playbooks for its top five target accounts.
- Global data platform: A partner-first playbook to enter smaller, complex tier 4 markets without building local headcount. We segmented and onboarded the partner ecosystem by co-sell potential and built a prioritized target account list, creating a repeatable route into new markets.
Proven With AWS
Think & Grow co-designed the AWS Global Passport Program, delivering wel over 400 growth workshops for AWS ISV customers across 27+ cities. We are also an approved delivery partner for AWS Catalyst, AWS-funded engagements that build ISVs' co-sell readiness and launch focused co-sell motions with AWS. We align your partner strategy to platform programs and co-sell infrastructure to unlock funding, marketplace traction and joint pipeline.
How This Supports AWS-Powered Growth
Partner-led growth expands customers' AWS footprint. Co-selling with AWS and transacting through AWS Marketplace (including private offers and Channel Partner Private Offers) brings new customers onto AWS-hosted products, scaling usage of Amazon EC2, Amazon S3, Amazon RDS, Amazon Aurora and AWS Lambda. Partner-led entry into new markets often requires deployment into additional AWS Regions - such as Asia Pacific (Sydney), Asia Pacific (Tokyo), Europe (London) and US East (N. Virginia) - to meet data residency and compliance requirements.
Scope and Format
- Track record: Co-designers of the AWS Global Passport Program; approved AWS Catalyst delivery partner
- Delivery: Operator-led, remote and in-market, available globally
- Deliverables: Prioritized partner landscape map, partner strategy and activation plan
- Pricing: Custom-scoped; request a private offer
- Billing: Purchasable through AWS Marketplace on your existing AWS invoice
New to Think & Grow? Many clients start with the Growth Diagnostic Workshop. To scope an engagement, email humans@thinkandgrowinc.com .
Highlights
- Know which partners will deliver. We assess your existing and potential partners - resellers, SIs, MSPs and hyperscalers - on strategic alignment, ability to execute and real connection to pipeline, then map the landscape by market and deployment model. A handful of highly aligned partners consistently outperforms a broad, unfocused ecosystem.
- Turn partners into pipeline. We match priority partners to the target accounts you want to win, recommend the right partnership model for each (revenue share, co-sell or embed), and build the activation and onboarding plan that turns signed agreements into active pipeline. For a global data platform, this created a repeatable partner-first route into tier 4 markets without building local headcount.
- AWS co-sell strategy and execution. We assess your co-sell maturity, then build the motion: AWS Marketplace listing and private offer strategy, opportunity sharing through AWS Partner Central, and a joint business plan with your AWS teams. As co-designers of the AWS Global Passport Program, we know how AWS partner programs work from the inside. Purchasing through AWS Marketplace keeps billing on your AWS invoice.
Details
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Pricing
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Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.
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For questions about the Partner Services - including pre-engagement inquiries, scheduling, and post-engagement clarifications - contact the Think & Grow team at humans@thinkandgrowinc.com