Cleeng provides a modern and flexible subscriber infrastructure for digital subscriptions, streaming and sports brands. Designed as an operational backbone for the full subscriber lifecycle, the platform unifies identity, billing, payments and customer care across web, mobile and Connected TV.
Trusted by global leaders, including ATP Media, Big Ten Network, beIN SPORTS and Tennis Channel, Cleeng has been battle-tested for high-concurrency events.
Cleeng allows organizations to launch a fully working PoC in 60 minutes and complete full enterprise deployments in weeks. This foundational infrastructure enables a dedicated Subscriber Retention Management layer, which leverages 360-degree subscriber data to drive measurable retention gains. Cleeng integrates a Merchant of Record model that offloads the complexities of global tax, fraud and compliance. The platform provides the technical reliability and predictive intelligence necessary to reduce churn and boost subscriber retention.
The SRM® suite is an all-in-one SaaS solution provided by Cleeng, crafted for direct-to-consumer (D2C) subscription businesses and streaming services, simplifying the entire customer journey from acquisition to retention. It consists of four deeply integrated modules that together power robust subscriber experiences, seamless payments, operational intelligence, and smart customer support, all deployable via the AWS Marketplace for rapid time-to-value:
Core: Dedicated Subscriber Management System (SMS) designed specifically for D2C subscription companies. Core handles the essentials of account management, identity, and subscriber entitlements, supporting various paid models such as subscriptions (monthly, annual, seasonal, etc.), passes, live pay-per-view, and gifting. Digital subscription brands benefit from flexible offer configuration (including localization and geo-restrictions), robust billing through integrations with providers like Adyen, Primer, and PayPal, support for promotions, regional pricing and taxation, and easy plan management for web, mobile, and connected TV platforms.
Merchant: Focused on payment optimization, Merchant is the Merchant of Record solution provided by Cleeng, ensuring fast, secure global transactions at scale. It incorporates 50+ certified payment gateway integrations, supports a full spectrum of local currencies and tax handling, prevents fraud, and helps subscription brands stay compliant and agile as they grow their subscriber base internationally.
ChurnIQ: This advanced analytics engine delivers deep subscriber insights to proactively reduce churn and maximize audience value. With subscriber segmentation, growth and churn trend tracking, and automated connection to marketing tools, ChurnIQ helps trigger timely retention campaigns based on behavioral signals, driving improvements in ARPU and margin.
Hi5: AI-powered customer support module automates routine helpdesk workflows and enables seamless escalation for more complex issues. Hi5 equips subscription brands to deliver rapid, personalized support and intelligently resolve customer questions, enhancing satisfaction and operational efficiency.
Together, these modules provide a unified ecosystem that allows leading global broadcasters, from the NHL, Big Ten Network, TOD/BeIN, to The Weather Channel, to optimize operations, reduce churn, and deliver premium experiences, leveraging the scalability, security, and flexibility of AWS Marketplace.
Highlights
Flexible and adaptable architecture with open APIs, ready-to-use connectors, SDKs, and Hosted Widgets, enabling quick time-to-market and reducing costs.
Comprehensive subscriber management across all devices: complete control over subscribers, entitlements, and monetization across web, mobile, and leading connected TV platforms, including SmartTV, Roku, Amazon Fire, and Hulu. One easy-to-use, comprehensive dashboard lets you manage offers, pricing, customer actions, and more, designed for seamless global scalability.
Built-in AI-powered churn prevention tools and tailored offers help increase LTV and drive more revenue through smarter subscription, promotion, and renewal management.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a single contract dimension based on the number of subscribers per month. You pay a minimum license fee that includes up to 50,000 monthly subscribers. Only active, entitled subscribers count toward this total. Inactive subscribers do not add to your cost. Your fee reflects the level of subscribers you manage under the plan. The pricing scales with how many paying or entitled subscribers you serve each month, giving you one predictable base commitment tied to that subscriber count.
Top-of-mind questions for buyers
What counts as a subscriber for billing purposes?
A billable subscriber is an active, entitled user who can access your content in a given month. This applies regardless of the offer type, payment method, or whether they are on a free trial of an otherwise paid offer. Inactive subscribers who lack valid entitlement do not add to your cost.
What happens to my cost if I exceed the 50,000 included subscribers?
The minimum license fee covers up to 50,000 monthly subscribers. Usage above that minimum commitment generates overage charges based on the additional subscribers you manage. Overage fees are calculated on defined tiers or on the per-unit fee. Only the subscribers beyond your commitment drive the extra cost.
Does a single subscriber logging in across web, mobile, and TV count multiple times?
No. One subscriber record follows the user across web, iOS, Android, and connected TV platforms. Consolidated entitlements mean the same person counts once, even when they access content on several devices. This gives you one subscriber view across all channels for billing.
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