Cleeng - Subscriber Retention Management®

The SRM® suite is an all-in-one SaaS solution provided by Cleeng, crafted for direct-to-consumer (D2C) subscription businesses and streaming services, simplifying the entire customer journey from acquisition to retention. It consists of four deeply integrated modules that together power robust subscriber experiences, seamless payments, operational intelligence, and smart customer support, all deployable via the AWS Marketplace for rapid time-to-value:

• Core: Dedicated Subscriber Management System (SMS) designed specifically for D2C subscription companies. Core handles the essentials of account management, identity, and subscriber entitlements, supporting various paid models such as subscriptions (monthly, annual, seasonal, etc.), passes, live pay-per-view, and gifting. Digital subscription brands benefit from flexible offer configuration (including localization and geo-restrictions), robust billing through integrations with providers like Adyen, Primer, and PayPal, support for promotions, regional pricing and taxation, and easy plan management for web, mobile, and connected TV platforms.

• Merchant: Focused on payment optimization, Merchant is the Merchant of Record solution provided by Cleeng, ensuring fast, secure global transactions at scale. It incorporates 50+ certified payment gateway integrations, supports a full spectrum of local currencies and tax handling, prevents fraud, and helps subscription brands stay compliant and agile as they grow their subscriber base internationally.

• ChurnIQ: This advanced analytics engine delivers deep subscriber insights to proactively reduce churn and maximize audience value. With subscriber segmentation, growth and churn trend tracking, and automated connection to marketing tools, ChurnIQ helps trigger timely retention campaigns based on behavioral signals, driving improvements in ARPU and margin.

Hi5: AI-powered customer support module automates routine helpdesk workflows and enables seamless escalation for more complex issues. Hi5 equips subscription brands to deliver rapid, personalized support and intelligently resolve customer questions, enhancing satisfaction and operational efficiency.

Together, these modules provide a unified ecosystem that allows leading global broadcasters, from the NHL, Big Ten Network, TOD/BeIN, to The Weather Channel, to optimize operations, reduce churn, and deliver premium experiences, leveraging the scalability, security, and flexibility of AWS Marketplace.