Grips Domain Performance data consists of daily e-commerce store sales (e.g. revenue, conversion rate, AOV. etc.), website engagement and advertising metrics at the domain level and at the category and subcategory level. The metrics are further cut by the source channel of the metric (e.g. organic, paid, social) as well as by device (e.g. mobile and desktop) and country. The dataset includes ~40k top e-commerce domains.
The data is derived from our 1st party ground truth dataset with product-level sales data from more than 200K retailers, consumer panel data and then state-of-the-art machine-learning models are used to create this dataset. Backtests to demonstrate accuracy, where our dataset is compared to publicly listed companies, is available upon request.
Sample tables
Tables Contained in Listing:
domain_performance_daily: historical daily sales, transactions and sessions for a subset of domains. The data is available on the domain, category, subcategory and country level, starting July 21, 2023.
domain_performance_weekly: historical weekly sales, transactions and sessions on the domain for a subset of domains. The data is available on the domain, category, subcategory and country level, starting July 21, 2023.
domain_performance_monthly_v1: historical monthly sales, transactions, sessions, engagement and advertising metrics for a subset of domains. The data is available on the domain, category, subcategory and country level, starting August, 2022.
domain_performance_monthly_v2: historical monthly sales, transactions and sessions, engagement and advertising metrics for a subset of domains. The data is available on the domain, category, subcategory and country level, starting January, 2019.
domain_performance_devices: historical monthly sales, transactions and sessions for a subset of domains. The data is available on the domain, device, category, subcategory and country level, starting August, 2022.
domain_performance_channels: historical monthly sales, transactions and sessions for a subset of domains. The data is available on the domain, channel, category, subcategory and country level, starting August, 2022.
Sample fields
Sales metrics:
Revenue
Transactions
Sessions
Average order value (AOV)
Conversion rate
Channel
Device
Advertising metrics (via Google Ads search network without PLAs):
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This listing uses a single pricing dimension called Product Access (Units). It is offered at no cost, so there are no tiers, instance sizes, or usage add-ons to compare. Subscribing to this one dimension grants you access to the product. Your access covers e-commerce intelligence tools, including competitor benchmarking, product-level sales insights, and industry benchmarking. Because only one dimension exists, there is nothing that scales up or down by quantity or term. You get access under a single flat structure with no metered charges.
Top-of-mind questions for buyers
What does one unit of Product Access grant me?
One unit grants access to the e-commerce intelligence platform. This covers competitor benchmarking, product-level sales insights, and industry benchmarking tools. Because the listing is offered at no cost, the single unit simply enables entry to these features without any metered or quantity-based counting.
Will my cost change as my usage or company size grows?
No. This listing uses one flat dimension offered at no cost. There are no tiers, included amounts, or overage points that trigger a cost change. Adding more data, users, or competitor comparisons does not increase your charge, since nothing is metered.
Does this listing meter data volume, number of competitors tracked, or seats?
No. Access is granted through a single dimension with no metering. The platform tracks metrics like revenue, conversion rate, and average order value across competitors and products. None of these drive a charge, because the listing carries no usage-based or per-seat billing.
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