This post-pandemic Propensity Model determines the probability that a US adult is Planning to Purchase Louis Vuitton. Lift over Random 2.11. This post-pandemic Propensity model is one of a series of consumer classification models based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study. Survey data was collected 9 months after the National Covid-19 Coronavirus Emergency was declared, capturing consumer behavior changes and preferences. The survey is anonymous. Zero PII. CCPA and HIPAA Compliant.
Highlights
Enhances digital and offline targeting by identifying an individual’s probability to engage in a specific behavior. Model is based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study.
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You pay based on usage. Five dimensions bill by host hour for batch inference, one per instance type: ml.m4.xlarge, ml.m4.2xlarge, ml.m4.4xlarge, ml.m5.12xlarge, and ml.m5.24xlarge. Larger instances offer more compute capacity, so your rate scales with the instance size you choose. A sixth dimension bills per inference request, letting you pay by the count of predictions instead of run time. This model scores consumers for Louis Vuitton purchase propensity. Choose instance-hour billing for scheduled batch jobs, or request-based billing when you prefer to pay per prediction.
Top-of-mind questions for buyers
What does one host hour cover for the batch inference instances?
One host hour is one hour that a chosen instance type runs a batch inference job. Batch mode processes a group of records in one scheduled run. Charges accrue per hour the instance runs. Larger instance types carry a higher hourly rate because they provide more compute capacity.
How do the instance-hour charges and the per-request charge combine on my bill?
The five instance-hour dimensions and the per-request dimension bill independently. You are charged for the instance-hour dimension you run, or the per-request dimension you use, based on how you deploy the model. Instance-hour billing tracks run time. Request billing tracks the count of predictions scored.
Am I charged when a batch inference instance is idle or stopped?
Instance-hour dimensions meter time the instance runs a batch job. Batch jobs run for a defined period, then finish. You are billed for the hours the instance runs. AWS may still apply underlying storage fees separately. For exact metering details, contact the vendor at info@goprosper.com.
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An Amazon SageMaker model package is a pre-trained machine learning model ready to use without additional training. Use the model package to create a model on Amazon SageMaker for real-time inference or batch processing. Amazon SageMaker is a fully managed platform for building, training, and deploying machine learning models at scale.
Deploy the model on Amazon SageMaker AI using the following options:
Real-time inference
Deploy the model as an API endpoint for your applications. When you send data to the endpoint, SageMaker processes it and returns results by API response. The endpoint runs continuously until you delete it. You're billed for software and SageMaker infrastructure costs while the endpoint runs. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Deploy models for real-time inference .
Batch transform
Deploy the model to process batches of data stored in Amazon Simple Storage Service (Amazon S3). SageMaker runs the job, processes your data, and returns results to Amazon S3. When complete, SageMaker stops the model. You're billed for software and SageMaker infrastructure costs only during the batch job. Duration depends on your model, instance type, and dataset size. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Batch transform for inference with Amazon SageMaker AI .
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Sample notebooks
Inputs
Summary
The model provides propensity estimates based on gender, age range, income range, and zip code. See the sample notebook for details concerning input variables and mappings.
Five digit zip code as integer.
The model requires that the zip code be replaced by a set of 25 binary variables that represent special information regarding the zip. Prosper provides a file that maps every zip code into two integer values (division and cluster). These values are then converted into a set of binary values in a manner similar to one-hot encoding. The mapping file as well as the conversion routines are provided with the sample notebook.
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