Overview
The Connected TV (CTV) ecosystem is fragmented across multiple devices, operating systems, and development environments. For content owners, broadcasters, and ad tech platforms, this creates a critical challenge: delivering consistent, high-quality user experiences while preserving scalability, monetization, and performance across all screens.
We provide end-to-end CTV application development services that blend native platform expertise, scalable design systems, and best-in-class ad integrations. From UX/UI design and cross-platform development to robust CI/CD pipelines, we ensure your applications are future-proof, reliable, and optimized for peak performance.
Our modular architectures enable advanced use cases, including:
Dynamic content playlists for personalized viewing experiences Server-Side Ad Insertion (SSAI) and ad pods for uninterrupted monetization AI-powered content recommendations tailored to user preferences Granular analytics & behavior tracking to inform programming and ad strategy Every app we deliver is custom-branded, feature-rich, and fully compliant with platform guidelines, ensuring a flawless viewer experience and faster approval cycles.
Technology stack (AWS-native):
Compute & Delivery: EC2, CloudFront, MediaConvert, MediaPackage Storage & Processing: S3, DynamoDB, Redshift AI/ML: SageMaker , Rekognition Advertising: SSAI integrations, AWS Elemental MediaTailor Integration: API Gateway, AppSync, SQS/SNS Ops & Security: CloudWatch, IAM, CodePipeline
Highlights
- Cross-platform reach: Maximize your audience across all leading CTV platforms
- Faster time-to-market: CI/CD pipelines, shared codebases, and reusable component libraries
- Higher viewer retention: Fast, polished, and intuitive app UX tailored to large-screen consumption
Details
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