CampaignIQ

In today’s highly competitive digital landscape, marketing teams struggle with fragmented campaign data, inefficient budget allocation, and the inability to measure true performance impact across channels. Traditional approaches to campaign management rely on siloed data sources and manual optimizations, leading to suboptimal ROAS and missed growth opportunities.

Sigmoid’s CampaignIQ is an AI-driven marketing analytics solution that unifies omnichannel campaign data, applies machine learning for real-time performance tracking, and provides actionable insights to optimize spend, targeting, and engagement. By leveraging advanced analytics and automation, CampaignIQ ensures data-driven decision-making to maximize marketing effectiveness.

Key Capabilities:

1. Omnichannel Campaign Data Unification – Integrates data from paid, owned, and earned media channels into a single source of truth.
2. AI-Powered Performance Insights – Uses machine learning to identify high-performing creatives, audiences, and placements.
3. Budget & Bid Optimization – Dynamically adjusts bids and budget allocations based on real-time performance trends.
4. Attribution & ROI Measurement – Provides a comprehensive view of how different campaigns and touchpoints contribute to conversions.
5. Automated Anomaly Detection – Identifies inefficiencies in campaign performance and provides recommendations for course correction.

Business Benefits:

1. Maximize ROAS: Intelligent budget allocation ensures spend efficiency.
2. Accelerate Decision-Making: AI-powered insights enable real-time campaign adjustments.
3. Reduce Wasted Ad Spend: Identifies underperforming ads and reallocates budget for better results.
4. Improve Customer Engagement: Enhances audience targeting and personalization strategies.

AWS Workloads Used:

1. AWS Glue: Orchestrating data integration pipelines.
2. Amazon S3: Scalable data storage for marketing datasets.
3. AWS Lake Formation: Unified data governance and access control.
4. Amazon SageMaker: AI/ML-driven campaign performance analysis.
5. Amazon Redshift: High-speed campaign data analytics and reporting.
6. Amazon QuickSight: Interactive dashboards for real-time campaign performance tracking.