This post-pandemic Propensity Model determines the probability that a US adult has Back Pain. Lift over Random 2.70. This post-pandemic Propensity model is one of a series of consumer classification models based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study. Survey data was collected 9 months after the National Covid-19 Coronavirus Emergency was declared, capturing consumer behavior changes and preferences. The survey is anonymous. Zero PII. CCPA and HIPAA Compliant.
Highlights
Enhances digital and offline targeting by identifying an individual’s probability to engage in a specific behavior. Model is based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study.
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This product runs on Amazon SageMaker and bills by usage. Five dimensions charge by the host hour for batch inference, each tied to a specific instance size. You pick the instance type that fits your workload, and cost scales with how many hours you run it. Larger instances carry a different hourly rate than smaller ones. A sixth dimension charges by request count instead of host hours, letting you pay per inference call. Together, these let you match billing to either runtime on a chosen instance or the volume of inference requests.
Top-of-mind questions for buyers
What does one host hour mean for the batch inference dimensions?
A host hour counts each hour a chosen instance runs a batch inference job. The meter tracks running time on the instance you select, such as ml.m4.xlarge or ml.m5.24xlarge. You pay per hour the job runs, and cost stops accruing when the job ends.
How does the request-based dimension differ from the host-hour dimensions on my bill?
The five host-hour dimensions meter running time on a chosen instance size, so cost scales with how long jobs run. The inference.count.m.i.c dimension meters each inference request instead. Host-hour billing suits steady batch runtime; request billing suits paying per inference call regardless of runtime.
If I run more than one instance size, how do the charges combine?
Each dimension bills independently. Running a batch job on ml.m5.12xlarge accrues that instance's host-hour rate, while a job on ml.m4.2xlarge accrues its own. Request charges under inference.count.m.i.c meter separately. All applicable charges add together on the same invoice.
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An Amazon SageMaker model package is a pre-trained machine learning model ready to use without additional training. Use the model package to create a model on Amazon SageMaker for real-time inference or batch processing. Amazon SageMaker is a fully managed platform for building, training, and deploying machine learning models at scale.
Deploy the model on Amazon SageMaker AI using the following options:
Real-time inference
Deploy the model as an API endpoint for your applications. When you send data to the endpoint, SageMaker processes it and returns results by API response. The endpoint runs continuously until you delete it. You're billed for software and SageMaker infrastructure costs while the endpoint runs. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Deploy models for real-time inference .
Batch transform
Deploy the model to process batches of data stored in Amazon Simple Storage Service (Amazon S3). SageMaker runs the job, processes your data, and returns results to Amazon S3. When complete, SageMaker stops the model. You're billed for software and SageMaker infrastructure costs only during the batch job. Duration depends on your model, instance type, and dataset size. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Batch transform for inference with Amazon SageMaker AI .
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Sample notebooks
Inputs
Summary
The model provides propensity estimates based on gender, age range, income range, and zip code. See the sample notebook for details concerning input variables and mappings.
Five digit zip code as integer.
The model requires that the zip code be replaced by a set of 25 binary variables that represent special information regarding the zip. Prosper provides a file that maps every zip code into two integer values (division and cluster). These values are then converted into a set of binary values in a manner similar to one-hot encoding. The mapping file as well as the conversion routines are provided with the sample notebook.
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Most financial institutions already know where AI could help: faster onboarding, fewer compliance gaps, sharper risk decisions, better client experiences. What they don't have is proof it will work for them. Adastra, an AI consulting partner for financial services, runs an 8 to 10 week engagement that prioritizes, validates, and prototypes 2 to 3 high-value AI use cases across client experience, document operations, risk, and growth. Leadership gets a clear decision on what to scale, backed by evidence instead of a guess. AWS funding may be available to support this engagement.
Turn everyday transaction data into personalized financial guidance with a multi-agent solution that categorizes spend, tracks financial health, detects anomalies, and generates ranked next-best-action recommendations—each with a clear rationale behind it. Designed for deeper customer engagement, better-timed product conversations, and advice that relationship managers and customers can both trust.
Epsilon’s marketing data file providing demographic, financial, lifestyle, and propensity data to identify audiences likely to engage or purchase products and services. Data is aggregated at the neighborhood ZIP+4 level to allow for detailed analysis at the most discreet level of geography. Use this data for smarter market segmentation, target audience definition, modeling, and business portfolio analysis. This product contains aggregated data with no personally identifiable information.
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