Sold by: Ada
Ada is an AI-native customer service automation company that makes it easy for businesses to automatically resolve the greatest number of customer service conversations - across channels and languages - with the least amount of effort.
4.6
Overview
When companies work with Ada, they hire an AI Agent that can immediately start resolving more than 83% of customer service inquiries, onboarded entirely using existing help center content.
Rather than maintaining scripted answers for every possible customer problem, the AI Agent uses knowledge of your products and data from your business systems to reason through and resolve customers specific questions. The AI Agent leverages generative AI capabilities to understand unique customer inquiries and provide relevant, safe, and accurate resolutions that do not require a human.
Generative AI applications are available throughout the platform for you to measure your AI Agents performance, identify quantifiable opportunities for improvement, and provide feedback to your AI Agent. The AI Agent improves over time and scales automatically as your business grows.
For custom pricing, EULA, professional services, or a private contract, please contact: msa-awsmarketplace@ada.support .
Highlights
- Easy to deploy: resolve complex customer inquiries without IT dependencies, powered by generative AI that reasons based on help center content and customer data.
- Extensible: trigger actions and automations using integrations with your agent platform and other business systems.
- Continuous improvement: onboard, train, and coach your AI Agent with AI-powered reporting tools, recommendations, and guidance.
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Ada Strategic | includes 60,000 conversations | $33,000.00 |
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Please refer to Ada's Terms of Use
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
Need support? Reach out to our AWS lead, eric.taucer@ada.support . Need a demo? Visit this link here:
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Shadrach Godwish Chukwu
Automated chat support has reduced ticket escalations and improves response times for complex issues
Reviewed on May 31, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case is automating customer support chats, and I leverage it for various other tasks as well.
I have utilized Ada for customer support chats and handling customer questions, specifically by setting up responses for FAQs. When users inquire about pricing or basic support issues, Ada provides instant replies without needing a human agent.
I have used Ada for routing more complex questions so that when the bot cannot handle something specific, it automatically directs inquiries to the appropriate support team, making the whole support process smoother and more organized.
What is most valuable?
The best features that Ada offers include chatbot automations, smart routing, and the easy setup of FAQ responses. What stands out for me is its ability to handle conversations automatically while still passing complex issues to humans when needed without breaking the flow.
Smart routing sends each question to the right place based on what the user is asking. Simple issues remain with the bot, while complex ones reach the human team, resulting in much faster replies and a reduction in wrong escalations.
There was a clear improvement in how quickly customers got the answers they needed, as they received instant responses instead of waiting for an agent. Many simple questions no longer required human support, resulting in a significant reduction in escalated tickets and a faster support flow overall.
Ada has greatly improved response times because customers are getting answers almost instantly, which also reduces the workload on support agents. Most common questions are managed by the bot, allowing the team to focus on harder issues.
What needs improvement?
I think Ada could improve with more flexibility in customizing chatbot responses to feel more natural in varied situations. Better analytics would help by providing clearer insights into user inquiries and where the bot may be failing.
I would like to see smoother integrations with more third-party tools such as CRMs and help desk systems for easy data flow without extra setup, along with more pre-built integrations to help new users with faster setup.
An improvement would be having more ready-made templates for different industries to make setup faster for new users.
A wish list item for me would be to have a real-time preview when building chatbot flows to test changes more quickly, along with more industry-specific templates to streamline setup for different types of businesses.
For how long have I used the solution?
I have been working in the field of virtual assistance and using CRM tools along with automations and workflow support for about three or four years.
What other advice do I have?
My advice for others looking to use Ada is to start simple by setting up basic FAQs first, then gradually build more complex workflows as you understand the system better. Understanding the system is key to making onboarding easier and reducing mistakes.
Ada is a very solid tool overall; it effectively handles repetitive customer questions and improves response speed. Once properly set up, it significantly helps reduce pressure on the support team, allowing them to focus on more complex issues.
I would rate my overall experience with Ada an 8 out of 10.
Danielle G.
Ada’s Seamless Onboarding, Powerful Playbooks, and Rock-Solid Reliability
Reviewed on May 29, 2026
Review provided by G2
What do you like best about the product?
Their team has been great. They have a dedicated onboarding team, the process was very clear, and the drag-and-drop interface saved me hours of setup. They walk you through every step, so you stay in control while still having their support.
My favourite feature is the playbooks. You can write out what you want, and the Ada system takes your thoughts and turns them into an effective protocol for your chatbot to use. The Ada software also integrates seamlessly with our support ticketing platform. The UI is clean and simple.
I look forward to interacting with the Ada system daily, and the reporting helps me objectively review our processes and see what’s working. The Ada system has never failed us, and in the two years I’ve been using it, we’ve never had any noticeable downtime.
Our support team has seen an decrease in overall volume year over year despite our business increasing dramatically. This system is worth the cost as it has improved our support teams output.
My favourite feature is the playbooks. You can write out what you want, and the Ada system takes your thoughts and turns them into an effective protocol for your chatbot to use. The Ada software also integrates seamlessly with our support ticketing platform. The UI is clean and simple.
I look forward to interacting with the Ada system daily, and the reporting helps me objectively review our processes and see what’s working. The Ada system has never failed us, and in the two years I’ve been using it, we’ve never had any noticeable downtime.
Our support team has seen an decrease in overall volume year over year despite our business increasing dramatically. This system is worth the cost as it has improved our support teams output.
What do you dislike about the product?
I can’t find a single issue with Ada. I really like all of its features, and they’re constantly rolling out new ones—many that I didn’t even realize were missing or that were possible options for AI software. Overall, I feel like they’re at the top of the game. They dramatically stand out as the first choice for AI chatbot support.
Anytime I have come across an issue their dedicated accelerate team were able to resolve it instantly.
Anytime I have come across an issue their dedicated accelerate team were able to resolve it instantly.
What problems is the product solving and how is that benefiting you?
Ada is able to take on the small stuff. So much of support is made up of monotonous, easy-to-answer inquiries—how to make a purchase, how to interact with our software, and similar questions. Ada handles the majority of those inquiries, so our team is able to handle the big stuff. The real tough issues that require investigation and problem solving. Ada allows our agents to be available, and it has cut our teams response time into a third of what it was pre-Ada.
TusharGoel
Automation has reduced repetitive tickets and improves response time for customer support
Reviewed on May 25, 2026
Review from a verified AWS customer
What is our primary use case?
I have been using Ada for around two to three years mainly for customer support automation. I automate responses to common customer questions like order status and account troubleshooting.
What is most valuable?
Features such as easy bot training and seamless handoff to live agents stand out to me. Instant response stands out the most because it drastically reduces customer wait time. People get answers right away, which keeps satisfaction high.
The analytics dashboard is really very helpful as it gives insights into what customers ask most so we can keep improving. Ada reduced my organization's workload positively and improved efficiency by reducing the agent workload and speeding up customer solutions.
I want to mention that Ada reduced our response time by 40% and cut off repetitive tickets by around 30%, which improved customer satisfaction as we noticed.
What needs improvement?
Ada is quite a good and solid tool, but one area of improvement could be more advanced customization of the conversation flows to make it more flexible for complex scenarios.
Ada could improve with even deeper integration to niche CRM tools to give us more flexibility. Overall, it is a solid and really very good tool.
For how long have I used the solution?
I have been working with Ada for more than six years.
What do I think about the stability of the solution?
Ada is really stable. We found no major outages and disruptions, and it has been reliable.
What do I think about the scalability of the solution?
Ada's scalability is quite well and impressive. As our customer volume grew, it handled increased interactions without any hiccups.
How are customer service and support?
Ada's customer support was quite great, and they were quick to respond and knowledgeable whenever we needed help.
Which solution did I use previously and why did I switch?
We previously used a basic FAQ tool, but we switched to Ada because of its better automation, personalization, and stability and scalability.
How was the initial setup?
We did not purchase Ada through the marketplace. We went directly to Ada's own sales team for our setup.
What about the implementation team?
We are working as a customer only because there is no business relationship or vendor reseller arrangement. We do not have any special relationship. We are just a customer using Ada's platform with no partnership or reselling involved.
What was our ROI?
With Ada, we saw about a 20 to 25% reduction in repetitive support tickets, which allowed us to save on staff costs and free up agents for more complex tasks.
What's my experience with pricing, setup cost, and licensing?
The pricing, setup cost, and licensing for Ada were fair for the value provided. The setup was pretty smooth, and licensing was straightforward with their team guiding us.
Which other solutions did I evaluate?
We previously used a basic FAQ tool and evaluated other options such as Intercom and Zendesk bot. Compared to Ada, Ada offered strong customization and a more user-friendly setup.
What other advice do I have?
For using Ada, I suggest starting with small, common queries and then gradually building out more complex workflows. I also recommend involving the customer support team from the beginning so you can understand the tool properly because it is really very great and helpful. I would suggest the same to others. I gave this review a rating of 8 out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Richard H.
Seamless Support, Needs More Sales Features
Reviewed on May 01, 2026
Review provided by G2
What do you like best about the product?
I find Ada very well made and easy to use and administer. What I appreciate the most is the support I get from the staff. The initial setup was easy, especially since we had so much support from the Ada team to get us up and running.
What do you dislike about the product?
I would appreciate more options geared towards sales and lead qualifications. We are using the AI bots more and more for our sales qualifications, lead qualifications, however, it has been a bit of a challenge getting the needed functionality needed to engage prospects.
What problems is the product solving and how is that benefiting you?
Ada provides 24/7 support options, allowing AI to qualify leads and solve many common customer issues.
Lyneta G.
Good Program with features that could be beneficial for organizations
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
It’s a well-programmed conversational bot that can be useful for resolving customer service issues without human intervention. This may help with cost savings.
What do you dislike about the product?
Scaling this could become an issue because of the costs involved and inaccurate data.
What problems is the product solving and how is that benefiting you?
At this time, we haven’t determined whether this could be a solution for customer service. We’ll need to review it further before deciding.