Sold by: Ada
Ada is an AI-native customer service automation company that makes it easy for businesses to automatically resolve the greatest number of customer service conversations - across channels and languages - with the least amount of effort.
4.6
Overview
When companies work with Ada, they hire an AI Agent that can immediately start resolving more than 83% of customer service inquiries, onboarded entirely using existing help center content.
Rather than maintaining scripted answers for every possible customer problem, the AI Agent uses knowledge of your products and data from your business systems to reason through and resolve customers specific questions. The AI Agent leverages generative AI capabilities to understand unique customer inquiries and provide relevant, safe, and accurate resolutions that do not require a human.
Generative AI applications are available throughout the platform for you to measure your AI Agents performance, identify quantifiable opportunities for improvement, and provide feedback to your AI Agent. The AI Agent improves over time and scales automatically as your business grows.
For custom pricing, EULA, professional services, or a private contract, please contact: msa-awsmarketplace@ada.support .
Highlights
- Easy to deploy: resolve complex customer inquiries without IT dependencies, powered by generative AI that reasons based on help center content and customer data.
- Extensible: trigger actions and automations using integrations with your agent platform and other business systems.
- Continuous improvement: onboard, train, and coach your AI Agent with AI-powered reporting tools, recommendations, and guidance.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Ada Strategic | includes 60,000 conversations | $33,000.00 |
Vendor refund policy
Please refer to Ada's Terms of Use
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Need support? Reach out to our AWS lead, eric.taucer@ada.support . Need a demo? Visit this link here:
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
David G.
Revolutionized Customer Support Efficiency
Reviewed on Dec 12, 2025
Review provided by G2
What do you like best about the product?
I really like Ada's ability to train and improve, and to quickly see the results of updates. The integration of knowledge from support platforms like Zendesk and Freshdesk syncs quickly into Ada, and I find the coaching feature incredibly malleable. It allows us to create very specific guidance with surgical precision and then test and verify the outcomes. Additionally, the initial setup of Ada was pretty smooth.
What do you dislike about the product?
I think there's probably opportunity for improvement on reporting on the categorization of the volume. I think the ability to import a set of topics or tags or issue types from a variety of other platforms into Ada, and have the Ada experience try and mirror those preexisting categories, would be a good place to start rather than kind of doing it from scratch.
What problems is the product solving and how is that benefiting you?
Ada helps with practically everything from presales to troubleshooting customer journeys and basic inquiries.
Consumer Electronics
Effortless to Use with Outstanding Support and Continuous Improvements
Reviewed on Dec 11, 2025
Review provided by G2
What do you like best about the product?
It's very easy to use, and whenever we need assistance with creating something, we always receive excellent support from the Ada team. The implementation process is straightforward, and when we suggest improvements to features, Ada consistently takes our feedback into account and keeps us informed about the roadmap for these updates. Reporting is also excellent and provides a way to further refine our Ai agent.
What do you dislike about the product?
There isn’t anything I dislike at the moment; I’m simply looking forward to seeing new features and improvements become a reality, specifically around playbooks.
What problems is the product solving and how is that benefiting you?
Ada now handles a significant portion of incoming traffic across all our channels, and has managed to do so while maintaining and even enhancing our customer experience.
reviewer2783430
AI workflows have streamlined customer support and still need improvements in technical guidance
Reviewed on Dec 02, 2025
Review from a verified AWS customer
What is our primary use case?
Ada serves as an AI customer support agent that drives our back end to help with customer success. I am mostly working on the back end, and the team responsible for setting up Ada handles the specific implementation details.
What is most valuable?
Ada offers agentic workflow as its best feature, providing the agent capability to personalize customer support and making customer success operations easier. Ada has positively impacted my organization by removing friction during the customer support process and simplifying the process of answering technical questions.
For how long have I used the solution?
I have been using Ada for the last year.
What other advice do I have?
My advice for others looking into using Ada is to go ahead and use it. Ada is deployed in a public cloud, and we use AWS as our cloud provider. I would rate this product a 6.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Cátia R.
Effortless Collaboration and Innovation
Reviewed on Nov 24, 2025
Review provided by G2
What do you like best about the product?
The easiness to work, and the availability to bring new ideas/needs to the table in order to improve our services.
What do you dislike about the product?
The setup, meaning one bot for each domain.
What problems is the product solving and how is that benefiting you?
The requests are straightforward, making it easy for us to teach them to our AI bot.
Tiago N.
Empowers Customer Service with Ease and Agility
Reviewed on Nov 21, 2025
Review provided by G2
What do you like best about the product?
I really appreciate how Ada significantly reduces repetitive and simple questions, easing the workload on our customer service team by handling inquiries like 'Where is my voucher?' or 'How do I activate it?' instantly in multiple languages. I love how incredibly easy it is to train and update the bot without requiring any coding skills, which allows us to create flows, adjust responses, and enhance the user experience in just minutes. This feature is a game-changer for our customer service operations, enabling us to quickly iterate, test new ideas, adapt to various markets, and maintain alignment with our evolving processes without waiting for technical resources. It truly makes us more agile, creative, and independent. I also found the initial setup of Ada very straightforward, with excellent support provided even for technical aspects that needed attention on our side. The smooth integration with Salesforce enhances our workflow further.
What do you dislike about the product?
I find the process of training multiple bots individually quite cumbersome. Synchronizing training across different bots would significantly streamline our operations and save time.
What problems is the product solving and how is that benefiting you?
I use Ada to reduce repetitive customer queries, improving efficiency by handling simple questions instantly. It’s incredibly easy to train and update, enhancing our agility and independence without needing coding skills.