Sold by: Luma AI
Deployed on AWS
AWS Free Tier
Ray2 from Luma AI represents the next generation of video models, capable of creating realistic visuals with natural, coherent motion. High quality, consistency and prompt adherence make it perfectly suited for the full spectrum of professional creative work.
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Overview
Ray2 has been built at significant scale, with 10x the compute and data as the previous version. This scale has provided the model new capabilities to generate video sequences with natural motion that maintain visual coherence and logical continuity throughout their duration. It represents a new frontier of video models, bringing generative AI into the realm of production-ready content. Luma's models are built for professionals in creative work. The model's aesthetics has been tuned in collaboration with designers and artists, and trained on real-life professional-standard content to ensure it can match professionals' intentions. Luma is also deeply focused on intuitive user experience, and so Ray2 only needs natural language text, removing technical prompt engineering as a barrier for good results. Ray2 sees significant application for creative professionals across media, marketing, design, and retail. It is well-suited to help iterate on ideas; convert ideas to pre-visualizations and even create production content.
Highlights
- Natural motion and physics simulation brings next-level realism to the generations
- Close instruction following ensures that generations match users' vision and stylistic intention
- True natural language prompting removes need for technical prompt engineering
Details
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Pricing
Pricing is based on actual usage, with charges varying according to how much you consume. Subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/unit |
|---|---|---|
Luma Ray2 | 1 second of generated video at 720p, 24fps | $1.50 |
Luma Ray2 | 1 second of generated video at 540p, 24fps | $0.75 |
Dimensions summary
This listing bills by usage, so you pay for each second of video you generate. There are no upfront commitments or subscription tiers. The two pricing dimensions differ only by output resolution. One covers video generated at 720p, 24 frames per second. The other covers video generated at 540p, 24 frames per second. Both use the same unit: one second of generated video. Your total cost scales with how many seconds you produce and which resolution you choose. Higher resolution output carries a different per-second rate than lower resolution output.
Top-of-mind questions for buyers
One unit is one second of generated video at a set resolution and 24 frames per second. You pick either 720p or 540p output. Each second you generate is metered, so a five-second clip counts as five units at your chosen resolution.
No. Billing is usage-based with no upfront commitment. You pay per second of video you generate. Charges accrue only when you produce output. If you generate nothing in a period, no video charges apply for that period.
Cost scales directly with the number of seconds you generate. A ten-second clip costs twice a five-second clip at the same resolution. Switching between 720p and 540p changes the per-second rate. Total cost equals seconds produced multiplied by the rate for your chosen resolution.
lumalabs.ai
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Customer reviews
Tim Acheson
One of the best text-to-video models
Reviewed on Jun 07, 2025
Review from a verified AWS customer
In the hands of a knowledgeable operator, Luma's Ray2 is one of the best currently available foundation models for video generation, with commensurate on-demand pricing through AWS Bedrock. The model is particularly good at photo-realistic rendering of human characters. We would use this much more, if it were more economical.
User
Hugely overpriced & mediocre video output, beware!
Reviewed on Feb 12, 2025
Review from a verified AWS customer
Massively overpriced compared to other models on the market, with a mediocre video output. Switching to another model for my future work.