Agentic AI Strategy for Travel & Hospitality: Automation & Governance

NorthBay’s Agentic AI Strategy for Travel & Hospitality is a consulting service designed to help airlines, hotel brands, and transportation leaders evolve from fragmented GenAI experiments to secure, enterprise-grade agentic AI systems. Whether you're automating itinerary changes during disruptions or enhancing loyalty programs with proactive personalization, our offering delivers the roadmap, governance, and architecture needed to execute at scale.

We specialize in aligning AI initiatives with industry-specific challenges—like unpredictable demand, regulatory complexity (e.g., GDPR, PCI), and legacy infrastructure common across global travel operations. With NorthBay, you'll develop a phased agentic AI maturity model, identify high-impact automation use cases, and build a governance-first foundation that ensures long-term scalability, safety, and cost control.

Approach

Our white-glove consulting engagement provides personalized, hands-on guidance that combines deep travel-industry context with technical and strategic GenAI expertise to deliver results tailored to your organization. We work cross-functionally across operations, loyalty, customer experience, and IT to define scalable use cases and design AI agent frameworks aligned with your brand and business goals.

Activities

Key activities we will provide throughout the journey:

• Strategic Assessment: Evaluate AI readiness across booking systems, call centers, mobile apps, and back-office operations.
• Use Case Prioritization: Tailored evaluation of automation opportunities (e.g., flight rebooking, lost luggage workflows, dynamic pricing).
• Architecture Blueprinting: Design modular agentic architectures that integrate with systems like Sabre, Amadeus, Salesforce, or custom platforms.
• Governance Planning: Establish role-based access, data protection, and incident response policies for AI agents interacting with sensitive traveler data.
• Pilot Build: Rapid development and integration of a high-value agent (e.g., proactive rebooking agent during disruption).
• Change Enablement: Internal team training and documentation to foster long-term adoption.

Deliverables

Depending on scope, you can expect to receive the following:

• Agentic AI Strategy Roadmap with travel-specific maturity model that considers your organization’s readiness against industry benchmarks, compliance and customer experience priorities.
• Agentic Architecture Blueprint tailored to your systems, APIs, and cloud footprint.
• Security & Governance Framework aligned to travel industry compliance and safety expectations.
• Use Case Evaluation Matrix prioritizing business impact, data availability, and technical feasibility.
• Pilot Deployment Plan with KPI tracking, feedback loops, and expansion pathways.
• Comprehensive Training to enhance the skills of your technology organization for Agentic AI

Outcomes

• Unified AI Strategy: Align disconnected GenAI efforts under a cohesive, enterprise-wide agentic AI roadmap.
• Investment Clarity: Prioritize high-impact use cases with a tailored evaluation framework to guide AI decisions.
• Scalable Governance: Embed compliance, security, and accountability from day one for responsible AI adoption.
• Operational Readiness: Prepare your architecture, teams, and processes for sustained autonomous AI execution.
• Faster Enterprise Transformation: Accelerate AI maturity with a structured path from pilots to enterprise-wide deployment.
• Enhanced customer satisfaction: Provide personalized, AI-driven experiences.

AWS Services

• Amazon Bedrock – Orchestrate foundational models securely with agentic frameworks.
• Amazon SageMaker – Customize models for a variety of industry use cases.
• Amazon EventBridge & Step Functions – Power autonomous workflows triggered by disruptions or operational changes.
• AWS Lambda – Serverless execution of lightweight agent actions tied to agentic systems.
• Amazon CloudWatch & AWS Config – Monitor agent behavior, performance, and compliance.