Sold by: UniphoreÂ
Deployed on AWS
The AI Marketing Composable Customer Data Platform by Uniphore is a top-ranked enterprise-grade, zero-data copy CDP for marketing and advertising professionals. Utilizing customer data across an enterprise, the composable CDP queries into one or multiple cloud data warehouses (Databricks, Snowflake, Redshift, Teradata, etc.) simultaneously, returning segmented audiences for intelligence and downstream activation.
Overview
The AI Marketing CDP is a cutting-edge, AI-powered Customer Data Platform. It specializes in creating a flexible, composable data ecosystem that allows enterprises to activate customer data without unnecessary data duplication. The strength of the platform lies in integrating seamlessly with modern cloud infrastructures, enabling sophisticated data management and activation strategies. With new investment from Uniphore in AI, ActionIQ can scale AI across the enterprise - from marketing, sales, customer service and beyond. Uniphore brings conversational AI and automation expertise, bringing new AI-native capabilities to ActionIQ.
Highlights
- Zero Data Copy, Multi-Warehouse, Query Pushdown - Unify data from numerous sources, including cloud data warehouses, data lakes, and on premise data centers, private servers, or local hardware.
- Audience Segmentation - Explore, augment, and activate hyper-segmented self-serve audiences enriched with insights and predictive models.
- Journey Orchestration - Test and launch omnichannel marketing journeys across hundreds of out-of-the-box integrations for both owned and paid channels to increase customer acquisition and growth.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
ActionIQ Composable CDP | Composable CDP includes CDP (pipelines, query Service, identities, attributes), audiences, audience activations, dashboards, AI audiences (lookalike, Gen AI), campaigns, and journey orchestration. Additional compute credits beyond minimum available for an additional fee. Consumption credits depend on contract size. Additional compute credits beyond minimum available for an additional fee. | $325,000.00 |
Vendor refund policy
Per MSA
Custom pricing options
Request a private offer to receive a custom quote.
Legal
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
0 ratings
0 AWS reviews
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45 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Michael B.
Great partnership, transparent roadmap, accessible leadership.
Reviewed on Sep 25, 2023
Review provided by G2
What do you like best about the product?
The entire org is very transparent, and collaborative, and leadership is accessible to our team for guidance & to understand the "art of the possible". SMEs are easily accessible through our account team when we need their insights, both as a reactive ask from our team, and as proactive recommendation from the account team.
What do you dislike about the product?
Wouldn't say "like least" but with new features that we implemented, some more growing pains on both sides as we figure out how to implement, but collaborative approach to the solution.
What problems is the product solving and how is that benefiting you?
Enabling orchestration across channels, identity resolution, onsite 1:1 personalization, democratizing capabilities through evolving operating model.
Jenna P.
Valuable CDP with great Customer Support
Reviewed on Aug 30, 2023
Review provided by G2
What do you like best about the product?
ActionIQ has a wonderful team of experts that not only know their product like the back of their hand but also take the time to understand your business goals and how their platform can help you achieve. They are proactive with bringing new ideas and developing roadmap for key initiatives to accomplish to keep the entire organization accountable. In addition, their reps are wonderful at training and providing the resources needed to get those using up to speed.
The platform itself is user friendly and a great way to organize all first party data, generating customer journeys and doing so at scale.
The platform itself is user friendly and a great way to organize all first party data, generating customer journeys and doing so at scale.
What do you dislike about the product?
Reporting capabilities and the need to incorporate SQL in some instances of the audience generation process.
What problems is the product solving and how is that benefiting you?
Acition IQ helps our business organize on first party data, site activity, generate customer journeys for retargeting and reach these users through our digital platforms.
Banking
A brilliant CDP with refined data models
Reviewed on Aug 27, 2023
Review provided by G2
What do you like best about the product?
ActionIQ's biggest strength is its highly refined data modules and the high amount of composability it offers. Data ingestion and the resultant analytics are spot on and the integrations on offer especially with data warehouses are plentiful.
What do you dislike about the product?
They need to improve their campaign delivery features. They promised to introduce generative AI features for prompt-based profile building but that has been significantly delayed.
What problems is the product solving and how is that benefiting you?
We were looking for a CDP that could connect with our existing data warehouse solution to create customer profiles for targeting. ActionIQ has been servicing us very well for that purpose.
Publishing
AIQ platform is good but has room to grow
Reviewed on Jul 20, 2023
Review provided by G2
What do you like best about the product?
ActionIQ is a great tool for storing our customer data and making it usable for campaign segmentation. I think in general it is set up in a way that makes sense, with all the different tabs clearly providing different activities you can do. There are many out of the box integrations which makes it very easy to continue making this the home for all of our data. The support team that I work with is lovely, always available, and have great problem-solving "can-do" attitudes.
What do you dislike about the product?
I dislike that attributes have to be written in SQL and I think it adds an unnecessary layer of complexity to the platform. I wish that you could just drag and drop fields like other simpler platforms, like Eloqua for example. I think there are often platform limitations and it seems like the kinks are still being worked through. There are often platform failures and unfortunately there doesn't seem to be a way to mass pass/unpause when these errors occur.
What problems is the product solving and how is that benefiting you?
It stores all of our data in one place from different sources like purchases, site activity, app activity, permissions, etc. It's great to have it all live in one place and gives us the ability to create robust segments using a breadth of data points. It also allows us to actually execute campaigns using features like journeys and audience activations.
Ramsha A.
AIQ Review
Reviewed on Mar 28, 2022
Review provided by G2
What do you like best about the product?
The easy user interface empowers even the least technical business user to utilize and leverage the platform. As I often collaborate with marketers to use the platform and build out audiences, the fact that AIQ has a very seamless UI/UX ensures that they are effectively able to use the platform and it doesn't instill that daunting sentiment that oftentimes a more technical heavy platform would.
What do you dislike about the product?
The inability to have visibility into a lot of success/failure metrics. For example, when we enable a campaign/journey through AIQ - we would like to know how successful that campaign or journey was.
What problems is the product solving and how is that benefiting you?
Within NMG we are currently trying to enable more personalized journeys and campaigns to reach a more refined list of users in a more specialized way to ultimately improve the overall user experience of our marketing methods. The benefit of having AIQ is that it serves as a helpful tool to house the personalization data that can then be leveraged by our business users
Recommendations to others considering the product:
The best way to become familiar with the tool is by diving straight in and playing around with its features and various tools. I think there are a multitude of capabilities that can be leveraged through AIQ if a user knows how to effectively implement them