Sold by: Uniphore
Deployed on AWS
Uniphore's CDP Agent is the leading composable, zero-copy customer data platform that unifies siloed customer data for AI-powered, personalized marketing experiences at scale. Resolve identities across anonymous and known customers, activate hyper-segmented audiences with AI-driven predictive models, and orchestrate omnichannel journeys across owned and paid channels from a single, trusted customer view. Automate personalization to cut acquisition costs, reduce churn, and drive loyalty without complex integrations or manual work.
4.1
Overview
Uniphore's CDP Agent redefines what a customer data platform can be - moving beyond static data storage to become a live system of intelligence. Powered by GenAI, it continuously learns from every customer touchpoint to surface insights, predict intent, and orchestrate real-time actions across every channel. The result: your CDP becomes not just a system of record, but the brain powering every customer interaction.
Built for both CMOs and CIOs, Uniphore bridges the gap between marketing creativity and IT governance. Marketers get a no-code, conversational interface that makes insights and campaign orchestration accessible to everyone. IT gets a secure, compliant, API-first architecture that integrates seamlessly into existing data ecosystems - enabling marketing and IT to move from "request and wait" to collaborate and accelerate.
Composable by design, every component - from identity resolution to AI orchestration - can be modularly deployed into your existing infrastructure. Fully sovereign, your data and AI remain under your control, within your cloud. No vendor lock-in. No trade-off between agility and compliance.
Prebuilt AI agents for audience segmentation, journey prediction, personalization, and ROI optimization deliver value out of the box - with full flexibility to extend, retrain, and tailor them for your unique data, brand, and governance needs. Deployed natively on AWS, your AI starts delivering results on day one and keeps learning with every campaign.
Marketing teams across industries use Uniphore to eliminate bottlenecks, act on insights instantly, and drive measurable results: a 45% increase in digital performance, 131% boost in newly acquired customers, 70% reduction in cost per click, and 65% faster audience creation.
Highlights
- Real-Time, AI-Ready Data - Connect to your existing data sources without copying or migrating. Our zero-copy architecture makes your customer data instantly actionable.
- Predictive Insights That Drive Action - Anticipate churn, identify high-value customers, and trigger next-best actions with AI agents designed to personalize every touchpoint.
- Automated Personalization at Scale - Activate campaigns, optimize journeys, and deliver the right message at the right time - automatically, across all channels.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
CDP Agent | CDP Agent includes CDP (pipelines, query Service, identities, attributes), audiences, audience activations, dashboards, AI audiences (lookalike + Gen AI), campaigns, and journey orchestration. Additional compute credits available for an additional fee. Consumption credits depend on contract size. | $325,000.00 |
Dimensions summary
CDP Agent uses a single contract-based dimension billed in units. Each unit bundles the customer data platform (pipelines, query service, identities, attributes), audiences, audience activations, dashboards, AI audiences (lookalike and Gen AI), campaigns, and journey orchestration into one purchase. Your consumption credits are tied to your contract size, so a larger commitment includes more built-in credits. If your usage exceeds the included credits, you can buy additional compute credits for an added fee. This lets your spend scale with actual data processing needs beyond the base contract.
Top-of-mind questions for buyers
A unit maps to consumption credits used by the platform's activities. This includes pipelines, query service, audience building, activations, dashboards, AI audiences, campaigns, and journey orchestration. The number of included credits depends on your contract size, so more usage draws down more credits.
When you use up the credits bundled with your contract, you can purchase additional compute credits for an added fee. This lets processing continue beyond the base commitment. The extra credits are billed separately from the core contract price.
Credits cover core platform work like data pipelines, query service, identity resolution, and attributes. They also cover building and activating audiences, dashboards, AI audiences using lookalike and Gen AI modeling, campaigns, and journey orchestration across channels. Heavier data processing and activation volumes consume credits faster.
www.uniphore.com
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Customer reviews
Michael B.
Great partnership, transparent roadmap, accessible leadership.
Reviewed on Sep 25, 2023
Review provided by G2
What do you like best about the product?
The entire org is very transparent, and collaborative, and leadership is accessible to our team for guidance & to understand the "art of the possible". SMEs are easily accessible through our account team when we need their insights, both as a reactive ask from our team, and as proactive recommendation from the account team.
What do you dislike about the product?
Wouldn't say "like least" but with new features that we implemented, some more growing pains on both sides as we figure out how to implement, but collaborative approach to the solution.
What problems is the product solving and how is that benefiting you?
Enabling orchestration across channels, identity resolution, onsite 1:1 personalization, democratizing capabilities through evolving operating model.
Jenna P.
Valuable CDP with great Customer Support
Reviewed on Aug 30, 2023
Review provided by G2
What do you like best about the product?
ActionIQ has a wonderful team of experts that not only know their product like the back of their hand but also take the time to understand your business goals and how their platform can help you achieve. They are proactive with bringing new ideas and developing roadmap for key initiatives to accomplish to keep the entire organization accountable. In addition, their reps are wonderful at training and providing the resources needed to get those using up to speed.
The platform itself is user friendly and a great way to organize all first party data, generating customer journeys and doing so at scale.
The platform itself is user friendly and a great way to organize all first party data, generating customer journeys and doing so at scale.
What do you dislike about the product?
Reporting capabilities and the need to incorporate SQL in some instances of the audience generation process.
What problems is the product solving and how is that benefiting you?
Acition IQ helps our business organize on first party data, site activity, generate customer journeys for retargeting and reach these users through our digital platforms.
Banking
A brilliant Customer Data Platform with refined data models
Reviewed on Aug 27, 2023
Review provided by G2
What do you like best about the product?
ActionIQ's biggest strength is its highly refined data modules and the high amount of composability it offers. Data ingestion and the resultant analytics are spot on and the integrations on offer especially with data warehouses are plentiful.
What do you dislike about the product?
They need to improve their campaign delivery features. They promised to introduce generative AI features for prompt-based profile building but that has been significantly delayed.
What problems is the product solving and how is that benefiting you?
We were looking for a CDP that could connect with our existing data warehouse solution to create customer profiles for targeting. ActionIQ has been servicing us very well for that purpose.
Publishing
AIQ platform is good but has room to grow
Reviewed on Jul 20, 2023
Review provided by G2
What do you like best about the product?
ActionIQ is a great tool for storing our customer data and making it usable for campaign segmentation. I think in general it is set up in a way that makes sense, with all the different tabs clearly providing different activities you can do. There are many out of the box integrations which makes it very easy to continue making this the home for all of our data. The support team that I work with is lovely, always available, and have great problem-solving "can-do" attitudes.
What do you dislike about the product?
I dislike that attributes have to be written in SQL and I think it adds an unnecessary layer of complexity to the platform. I wish that you could just drag and drop fields like other simpler platforms, like Eloqua for example. I think there are often platform limitations and it seems like the kinks are still being worked through. There are often platform failures and unfortunately there doesn't seem to be a way to mass pass/unpause when these errors occur.
What problems is the product solving and how is that benefiting you?
It stores all of our data in one place from different sources like purchases, site activity, app activity, permissions, etc. It's great to have it all live in one place and gives us the ability to create robust segments using a breadth of data points. It also allows us to actually execute campaigns using features like journeys and audience activations.
Ramsha A.
AIQ Review
Reviewed on Mar 28, 2022
Review provided by G2
What do you like best about the product?
The easy user interface empowers even the least technical business user to utilize and leverage the platform. As I often collaborate with marketers to use the platform and build out audiences, the fact that AIQ has a very seamless UI/UX ensures that they are effectively able to use the platform and it doesn't instill that daunting sentiment that oftentimes a more technical heavy platform would.
What do you dislike about the product?
The inability to have visibility into a lot of success/failure metrics. For example, when we enable a campaign/journey through AIQ - we would like to know how successful that campaign or journey was.
What problems is the product solving and how is that benefiting you?
Within NMG we are currently trying to enable more personalized journeys and campaigns to reach a more refined list of users in a more specialized way to ultimately improve the overall user experience of our marketing methods. The benefit of having AIQ is that it serves as a helpful tool to house the personalization data that can then be leveraged by our business users
Recommendations to others considering the product:
The best way to become familiar with the tool is by diving straight in and playing around with its features and various tools. I think there are a multitude of capabilities that can be leveraged through AIQ if a user knows how to effectively implement them