PGM is the leader in Automotive Audiences. With information on 200+ million VINs across 138 million individuals, our automotive audience insights help you reach the right consumers at the right time.
Our AutoID database has VIN information available for all 50 states, including privacy states. 100% populated with VIN, make, model, and year.
Additional vehicle insights are derived from VINs including
engine size,
fuel type,
drive train,
engine block,
and engine cylinders.
Additional consumer insights including demographics, contact information, and financing insights are available.
Records are sourced through sales and service of new and used vehicles, with VINs decoded in-house during the build process. Proprietary methods are used to suppress records where the vehicle is no longer on the road with daily, weekly and monthly processes that track vehicle dispositions.
The AutoID file conforms to the Shelby Act, DPPA, and consumer privacy legislation.
Data dictionary available upon request.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a single contract dimension called Product Access (Units). You buy units that grant access to the automotive data product. Pricing scales with the number of units you purchase, so there are no separate tiers or instance sizes to compare. You commit to a contract term and select the unit quantity that fits your needs. The product gives you access to automotive marketing data, including vehicle, consumer, and in-market signals. To size your unit count, you work directly with the vendor.
Top-of-mind questions for buyers
What does one unit of Product Access grant me?
A unit grants access to the automotive marketing data product. This includes vehicle records, consumer and household details, in-market behavioral signals, and email identifiers. The exact volume or scope tied to each unit is not published, so you work with the vendor to size your unit count.
What kinds of automotive data can I reach with product access?
You get vehicle intelligence like make, model, year, mileage, and fuel type. You also reach consumer and household insights, including name, address, and demographics. In-market signals cover online browsing and purchase intent. Identity data includes email addresses and persistent identifiers for cross-channel reach. VIN data covers all 50 states.
How does my cost change if I need to reach more audiences?
Cost scales with the number of units you buy. There are no separate tiers or instance sizes. To reach a larger audience, you increase your unit quantity. The vendor helps you match unit count to your targeting scope. Contact the vendor to adjust your commitment.
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