Fredhopper

Crownpeak Fredhopper is a powerful AI-driven product discovery platform designed to optimize search, merchandising, and personalization across digital commerce experiences. Built to serve the needs of enterprise retailers and brands, Fredhopper delivers high-performance, scalable capabilities that allow business users to dynamically shape the online shopping journey without heavy reliance on technical teams. The platform empowers organizations to increase conversion rates, improve customer satisfaction, and drive revenue growth through tailored, real-time digital experiences.

At the core of Fredhopper is its ability to deliver relevant and contextually personalized product discovery. The platform enables fine-tuned control over how search results and product listings appear to different segments of users. It supports rule-based merchandising strategies, relevance tuning, dynamic filters, and advanced sorting options. These capabilities give eCommerce and marketing teams complete control over the digital shelf while maintaining alignment with strategic sales goals, seasonal promotions, or regional variations.

Fredhopper is designed with business agility in mind. Its intuitive, no-code interface allows non-technical users to define and deploy rules, test outcomes, and manage experiences directly, reducing time-to-market for campaigns and minimizing IT bottlenecks. The solution integrates seamlessly with major commerce platforms including Salesforce Commerce Cloud, SAP Commerce, Adobe Commerce (Magento), and more, making it a flexible choice for omnichannel commerce environments.

Key features include:

• Advanced Search and Navigation - Deliver intelligent and fast search experiences with capabilities like autocomplete, synonyms, stemming, and result boosting. Enable shoppers to quickly find products that match intent.

• Visual Merchandising - Optimize category pages, landing pages, and promotional slots through drag-and-drop tools, business rules, and A/B testing to guide shoppers toward high-performing products.

• Personalization and Recommendations - Use behavioral targeting, segment rules, and machine learning to personalize content, recommendations, and product displays in real-time for each visitor.

• Business Rule Engine - Implement detailed merchandising strategies using a robust rule engine that considers factors like inventory levels, margin targets, geo-location, user behavior, and campaign priorities.

• Seamless Integration - API-first and headless-ready, Fredhopper integrates with modern commerce stacks and supports real-time data synchronization, localization, and scalable performance across global storefronts.

• Analytics and Insights - Measure performance with built-in reporting and data integrations to continuously improve customer journeys and business outcomes.

The value of Fredhopper extends beyond its technology. It enables commercial teams to operate at the speed of business by putting experience control in their hands. By eliminating delays caused by traditional IT development cycles, companies can respond more rapidly to customer behavior, market conditions, and promotional opportunities. This leads to higher operational efficiency and stronger ROI from digital merchandising efforts.

Fredhopper also provides enterprise-grade scalability and reliability, supporting millions of SKUs, concurrent sessions, and complex catalogs. The platform is built to handle the demands of global brands and large-scale online retailers, delivering consistent, high-speed experiences across multiple channels and markets.

For organizations seeking to improve digital experience outcomes, increase agility, and unlock more value from their commerce infrastructure, Crownpeak Fredhopper offers a proven and flexible solution. With its blend of powerful AI, business-user empowerment, and seamless integration, Fredhopper enables organizations to create differentiated shopping experiences that convert visitors into loyal customers.