Sold by: UST
ImpactIQ maps network alarms to customer, service, and revenue impact in real time, enabling operations teams to prioritize incidents by business severity first.
Overview
UST ImpactIQ - Service Impact
ImpactIQ is a real-time service impact analysis platform from UST that translates raw network alarms into actionable business intelligence. By continuously mapping network events to the customers, services, and revenue streams they affect, ImpactIQ enables operations teams to prioritize incidents based on actual business severity - not just technical severity.
With built-in SLA risk alerting and executive-ready impact summaries, ImpactIQ turns a stream of technical alarms into a business-aware operating picture that NOC teams, account managers, and leadership can all act on.
How ImpactIQ Works with AWS
ImpactIQ integrates with AWS services including Amazon CloudWatch for alarm ingestion and monitoring data, enabling organizations running workloads on AWS to gain immediate visibility into how infrastructure events impact customers and revenue. The platform can be deployed alongside AWS-native monitoring to enrich alarm context with business-impact scoring.
Key Capabilities
- Real-time alert-to-customer and alert-to-service mapping - Every alarm is correlated to affected customers, services, and revenue exposure
- Business-impact and revenue-at-risk scoring - Incidents are ranked by financial impact, customer tier, and SLA exposure rather than technical severity alone
- Proactive SLA breach risk detection - Flags contractual penalty risk before breaches occur, giving teams time to intervene
- Severity-based incident prioritization dashboards - Visual triage interface for NOC and operations teams
- Executive-ready impact summaries and reporting - Leadership-level views of service health and business exposure during incidents
Key Benefits
- Ensures teams resolve the highest-revenue-impact incidents first
- Reduces SLA penalty exposure through early risk warnings
- Improves customer retention with faster, impact-aware response
- Gives leadership real-time visibility into service health
- Aligns NOC priorities with actual business outcomes
Use Cases
- Telecom and managed service providers - Customer-impact-first incident triage across large subscriber bases with thousands of concurrent alarms
- Enterprise accounts with SLA obligations - SLA and penalty risk reviews where contractual exposure must be quantified in real time
- Major outage management - Executive impact briefings during service-affecting events, showing affected customer counts and revenue at risk
- Account management teams - Revenue-at-risk reporting to proactively engage high-value customers before they escalate
Engagement Process
UST delivers ImpactIQ through a structured professional services engagement:
- Discovery and scoping - UST works with your team to understand your alarm sources, customer data models, and SLA structures
- Environment assessment and integration - Configuration of alarm ingestion pipelines and mapping of network topology to customer and service relationships
- Platform deployment and tuning - Deployment of impact-scoring engine, dashboards, and alerting rules tailored to your business priorities
- Validation and handoff - Testing with live alarm data, team training, and delivery of configured platform with operational documentation
Prerequisites
To engage with ImpactIQ, buyers should have:
- An existing network monitoring or alarm management system generating structured event data
- Customer and service inventory data available for mapping
- Defined SLA structures and revenue attribution models
- AWS environment for platform hosting and integration
Get Started
Contact UST through AWS Marketplace to book a discovery call and receive a tailored scoping assessment for your environment.
Highlights
- Maps every network alarm directly to affected customers, services, and revenue exposure in real time. By correlating alarm data with customer inventory and SLA structures, ImpactIQ gives operations teams immediate visibility into who is impacted and how much revenue is at risk - enabling faster, more informed triage decisions aligned with business priorities rather than raw alarm volume.
- Automatically ranks incidents by business severity - including revenue at risk, customer tier, and SLA exposure - rather than treating all alarms equally. This ensures NOC teams and operations staff focus resolution efforts on the incidents with the greatest financial and contractual impact first, reducing mean time to resolve for business-critical events.
- Proactively detects and flags SLA breach risk before contractual penalties are triggered, giving account teams and operations staff an early warning window to intervene. Built-in SLA risk alerting monitors threshold proximity across enterprise accounts so teams can take corrective action while time remains to avoid financial penalties.
Details
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Pricing
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Support
Vendor support
Support Channels
UST provides support for ImpactIQ through the following channels:
- Email: salesteam_tes@ust.com
- AWS Marketplace messaging: Contact UST directly through the AWS Marketplace console
- Dedicated engagement channel: A direct communication channel is established during your engagement for ongoing support and issue resolution
Engagement Process
Upon contacting UST, buyers can expect the following:
- Initial response - UST will acknowledge your inquiry and schedule a discovery call to understand your environment and requirements
- Scoping and assessment - UST works with your team to define integration points, data sources, and SLA structures
- Delivery and configuration - Platform deployment, alarm mapping configuration, dashboard setup, and impact-scoring tuning
- Training and handoff - Operational training for your team, delivery of documentation, and transition to ongoing support
Buyer Responsibilities
During the engagement, buyers are expected to provide access to alarm data sources, customer and service inventory information, and SLA documentation. A designated point of contact on the buyer side facilitates coordination throughout the engagement.
Getting Help
For issues including service usage questions, troubleshooting, or engagement inquiries, contact UST via email or AWS Marketplace messaging. For refund requests, please use AWS Marketplace messaging or contact AWS Marketplace support directly.