TV Convergence Ads - Smart Audience reach and Measurement

In today's competitive media landscape, integrating converged TV advertising capabilities isn't just a strategic choice—it's a practical necessity for publishers aiming to maintain their market presence. Adapting to this trend is crucial for staying relevant and meeting the evolving needs of advertisers. Failing to do so risks falling behind competitors and missing out on opportunities for growth and success.

While you recognize the transformative impact of modernizing and extending your advertising technology stack, the journey from conception to realization may seem daunting.

At GL, we guide you through every stage of the process, assisting you in embracing this transformative trend, and unlock new opportunities building your convergent ads toolset.

Whether your organization plans to start by merging the Order Management process, aligning Ad campaign management and tracking, ensure consistent measurement, provide innovative audience reach mechanisms, GL will help you by brining in our know-how based on practical experience, and innovative ideas!

Our experiment-driven approach consists of Discovery, PoC and Implementation phases, applied to various use cases with the highest business value and fastest return.

In the last phase we demonstrate that you can confidently take a use case into Production, as well as help you to maintain and support the solution.

Top reasons to engage with our GL:

1. The team has deep experience with proven successes creating solutions for large Media customers

2. Our process and specifically it's PoC phase de-risks the investment

3. Our Accelerators decrease time-to-value

4. Our process creates a clear path to production