Sold by: Factori Technologies Pte. Ltd.
Deployed on AWS
Our people graph data can help companies enrich their existing database or identify new customer profiles who have similar interests as their current customers.
Overview
Overview
People Data is our proprietary mobile user dataset that links anonymous IDs to multiple attributes related to demographics, device ownership, audience segments, key locations, and more. This enables our partner brands to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights.
People Data Reach: Our data reach represents the total number of counts available within various categories and comprises attributes such as user demographics,anonymous id, device details, location, affluence, interests, traveled countries, and so on.
Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily, weekly, monthly,quarterly).
Business Needs: Consumer Insights: Gain a complete 360-degree view of the customer to detect behavioral changes, assess patterns, and forecast business effects. Data Enrichment; Leverage O2O consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment. Sales Forecasting: Analyze consumer behavior to predict sales and monitor performance of investments Retail Analytics: Analyze footfall trends in various locations and gain an understanding of customer personas.
Schema .
ANONYMIZED_ID | TYPE | GENDER|AGE|CARRIER|MAKE|MODEL|OS|OS_VERSION|HOME_COUNTRY|DEVICE_PRICE|DEVICE_AGE|AFFLUENCE|BRANDS_VISITED|PLACE_CATEGORY|GEO_BEHAVIOUR|INTEREST|TRAVELLED_COUNTRY ---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|----|----| XXX|1|male|45|airtel|vivo|1726|android|8|IND|300.0||medium|Xiaomi Visitors,Muthoot Finance Ltd Visitors,Malabar Gold & Diamonds Visitors|Hospitals, Clinics And Medical Centers Visitors,Cinemas Visitors|Job Seekers,In-Market Insurance Buyers|Travel,Style & Fashion,Running and Jogging|CAN,USA|
Requirement for Verification:
To verify your identity before sending out any data, we will need you to provide your company email address and company phone number. Please provide this in the use case section of the verification step once you hit the subscribe button.
You can find out more about how we protect and process your data by visiting our privacy policy (https://www.factori.ai/privacy-policy ) We will not share your details with third parties.
If you require further information or support,you can talk with our experts using the link (https://www.factori.ai/get-in-touch )
Factori is a compliant, flexible, and adaptable data provider. We help you make smarter decisions, fill all the gaps in your data, uncover patterns, gain a competitive advantage, and build better solutions by bringing accurate, holistic, privacy-compliant global consumer data. We specialize in building the world’s largest consumer graph that ingests, de-dupes, and transforms premium data of over 2.3 billion anonymous customer profiles with 800+ attributes, which powers insights for smarter decision-making and building adequate solutions. We take privacy and personal information very seriously and are committed to adhering to all applicable data privacy and security laws and regulations, including the GDPR, CCPA, and ISO 27001.
Details
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $60,000.00 |
Dimensions summary
This listing uses a single contract-based pricing dimension called Product Access (Units). You buy units that grant access to the People Data product for the term of your agreement. Pricing does not split into separate tiers, instance sizes, or usage add-ons. Instead, you subscribe under one access dimension. The product covers aggregated, privacy-safe consumer profiles across many markets. You can access the data through delivery methods such as an API, an MCP server for AI clients, or cloud data delivery. Contact the vendor to match unit quantity to your intended scope and use case.
Top-of-mind questions for buyers
A unit grants subscriber access to the People Data product for your contract term. The data covers aggregated, privacy-safe consumer profiles resolved to geographic grids across 229 countries. Unit quantity maps to your intended scope and use case, so contact the vendor to size units against the markets and traits you need.
You can query the data through a REST API returning JSON over HTTPS, an MCP server for AI clients using natural language, or cloud-to-cloud delivery including AWS Data Exchange and S3. A conversational interface for analysts is also available. Access method does not change the single Product Access dimension.
This listing uses one contract-based Product Access dimension, not usage metering. You do not pay separately by query count or data volume. The data refreshes on source cadence, with some attributes updating monthly, quarterly, or annually. To match unit quantity to your scope, contact the vendor.
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Vendor refund policy
Refunds are not offered for this product.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Factori People Graph - IND | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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