Product Vision Design

When you build or relaunch a digital platform based on Spryker Cloud Commerce OS, which run as PaaS on AWS, you have to meet countless different needs: it needs to support the journey of prospects and customers, contribute to business objectives and fulfil many other requirements. A product vision for your customer portal or your digital sales and service platform provides orientation. It allows you to keep the focus during design and realisation of the relaunch and ensure a consistent development of your Spryker platform over the long term.

The new digital commerce platform is tremendously important: It stages the brand, presents products and services and offers digital sales, including as an after-sales service. With that in mind, the term “webshop” fall short. Indeed, it is all about providing the right content and the right services to the various target groups and users of the new digital solution. The aim is for them to have the best possible customer experience, or rather user experience (CX/UX for short).

That is why we view the digital commerce platform as a new, complex product. We design this product to live up to the wide range of current and future requirements. Only then will users accept the digital product. And only then will it contribute to successful marketing and sales.

To draft this guiding star, we like to work with a product vision. Roman Pichler developed this concept of agile product management. Its goal is to condense the essence of the future product into a very brief and concise form.

1. Define and describe the target group
2. Workshop(s) on the fundamentals of the product vision
3. Establish the product vision
4. Communicating the product vision

We are experienced in doing product vision design based on our fundamental competencies around Spryker Cloud Commerce OS, eve in remote mode.