This post-pandemic Propensity Model determines the probability that a US adult does Fantasy Sports Regularly. Lift over Random 2.93. This post-pandemic Propensity model is one of a series of consumer classification models based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study. Survey data was collected 9 months after the National Covid-19 Coronavirus Emergency was declared, capturing consumer behavior changes and preferences. The survey is anonymous. Zero PII. CCPA and HIPAA Compliant.
Highlights
Enhances digital and offline targeting by identifying an individual’s probability to engage in a specific behavior. Model is based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study.
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You pay by usage for running this predictive model on Amazon SageMaker. Five dimensions bill by host hour for batch inference, each tied to a specific SageMaker instance size. You choose an instance based on the compute you need. Larger instances process bigger workloads per hour, so your cost scales with the instance type you select. A separate dimension bills by request count under inference.count.m.i.c Inference Pricing. This request-based option charges per inference call rather than per host hour, giving you a second way to pay for model output.
Top-of-mind questions for buyers
What does one host hour cover for the batch inference instance dimensions?
A host hour meters the running time of one SageMaker instance of the type you select. Batch mode runs your dataset through the model as a job rather than a live endpoint. You pay for each hour the chosen instance runs during that job.
How does the request-based dimension differ mechanically from the host-hour dimensions?
The five host-hour dimensions meter instance running time during batch jobs. The inference.count.m.i.c Inference Pricing dimension meters each inference call your model processes. Host hours suit large scheduled batch runs. Request counts suit workloads where you want to pay per prediction rather than per running hour.
If I run a batch job across several instance sizes, how do the charges combine?
Each host-hour dimension bills independently for the specific instance type you run. Charges add together per instance and per hour used. You are not billed for instance sizes you do not run. Your total reflects only the instances and hours actually consumed during the job.
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An Amazon SageMaker model package is a pre-trained machine learning model ready to use without additional training. Use the model package to create a model on Amazon SageMaker for real-time inference or batch processing. Amazon SageMaker is a fully managed platform for building, training, and deploying machine learning models at scale.
Deploy the model on Amazon SageMaker AI using the following options:
Real-time inference
Deploy the model as an API endpoint for your applications. When you send data to the endpoint, SageMaker processes it and returns results by API response. The endpoint runs continuously until you delete it. You're billed for software and SageMaker infrastructure costs while the endpoint runs. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Deploy models for real-time inference .
Batch transform
Deploy the model to process batches of data stored in Amazon Simple Storage Service (Amazon S3). SageMaker runs the job, processes your data, and returns results to Amazon S3. When complete, SageMaker stops the model. You're billed for software and SageMaker infrastructure costs only during the batch job. Duration depends on your model, instance type, and dataset size. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Batch transform for inference with Amazon SageMaker AI .
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Sample notebooks
Inputs
Summary
The model provides propensity estimates based on gender, age range, income range, and zip code. See the sample notebook for details concerning input variables and mappings.
Five digit zip code as integer.
The model requires that the zip code be replaced by a set of 25 binary variables that represent special information regarding the zip. Prosper provides a file that maps every zip code into two integer values (division and cluster). These values are then converted into a set of binary values in a manner similar to one-hot encoding. The mapping file as well as the conversion routines are provided with the sample notebook.
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