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    Customer 360 & CDP Advisory and Implementation Services

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    Sold by: Zimetrics 
    Zimetrics helps brands architect, evaluate, and implement scalable Customer 360 and Customer Data Platform (CDP) solutions using AWS-native services and leading CDP technologies. We empower enterprises to unify their customer data, enable privacy-safe personalization, and activate insights across the full marketing and commerce stack.

    Overview

    Overview Modern marketers are under pressure to deliver personalized, privacy-compliant customer experiences—but fragmented data, outdated tech stacks, and siloed teams often stand in the way. Zimetrics enables your organization to take control of your customer data by designing and deploying cloud-native Customer 360 architectures and CDP strategies aligned to business outcomes.

    Whether you're evaluating whether to build or buy a CDP, selecting the right vendor, or looking to integrate CDP platforms, or AWS-native alternatives, we provide a comprehensive framework—from advisory to implementation.

    Key Activities

    • Customer 360 Readiness & Strategy Workshops:
      • Align marketing and IT teams through facilitated CXO workshops
      • Define business objectives, prioritized use cases, and MVP candidates
    • CDP Build vs. Buy Evaluation:
      • Assess organizational needs and technical readiness
      • Evaluate platforms like Tealium, mParticle, Treasure Data, Segment, and AWS-native stack (e.g., Amazon Redshift, AWS Glue, Amazon Personalize, Amazon Pinpoint)
    • Data Unification & Identity Resolution:
      • Design customer data lakes using AWS Lake Formation and Amazon S3
      • Implement privacy-compliant identity resolution with Amazon Cognito, Amazon Kinesis, and integration with CDP ID graphs
    • CDP Implementation & Integration:
      • Deploy and configure off-the-shelf CDPs or custom-built solutions
      • Integrate with CRM, DMP, email, and campaign orchestration tools using AWS Step Functions, Amazon AppFlow, and API Gateway
    • Activation & Personalization:
      • Real-time audience segmentation and personalization using Amazon SageMaker, Amazon Personalize, and Amazon QuickSight
      • Enable marketing automation and campaign orchestration through connected tools

    Deliverables

    • Customer 360 Blueprint & Data Strategy
      • Unified customer profile definition
      • Data source mapping, privacy and consent framework
    • CDP Vendor Evaluation Matrix
      • Comparative scoring of build vs. buy options with recommendations
    • Implementation Roadmap
      • Technical architecture, MVP plan, resource/timeline estimates
    • Integrated CDP Deployment
      • End-to-end setup of chosen platform, with connectors and API layers
    • Real-Time Activation Layer (Optional)
      • Streaming segmentation and trigger-based personalization capabilities

    Highlights

    • Enterprise-grade Customer 360 and CDP expertise, supporting both build and buy approaches with leading platforms and AWS-native services
    • Privacy-first, scalable architecture design for secure data unification, identity resolution, and real-time personalization
    • Flexible, outcome-driven delivery from rapid MVPs to full-scale rollouts—focused on personalization, ROI, and customer loyalty

    Details

    Sold by
    Zimetrics 
    Categories
    Data Analysis 
    Media & Entertainment Data 
    Implementation 
    Delivery method
    Deployed on AWS

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    Pricing

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    Support

    Vendor support

    Zimetrics provides flexible support models depending on your stage in the Customer 360 journey:

    • Advisory & Planning Services: Assessment, workshops, roadmap, and tool evaluation
    • Implementation & Configuration: Deployment and integration of commercial CDPs or custom AWS-native builds
    • Managed CDP Services: Post-launch maintenance, segmentation refreshes, and KPI monitoring
    • Training & Enablement: Internal team onboarding, admin setup, and operational handoffs
    • SLA-Based Technical Support: Multi-tier support plans for platform integration, performance, and enhancements

    How to reach us:

    Email: biz@zimetrics.com 

    Contact Support Page LinkÂ