Media & Audience Lake with Video Intelligence

Disconnected Video & Audience Data Limits Business Value

• Media and entertainment organizations often struggle to combine insights on video content with their audience data. This fragmentation creates missed monetization opportunities, inefficient operations, and an inability to deliver data-driven advertising and recommendations that modern audiences expect.

A unified, serverless data platform that integrates video and audience data into actionable business intelligence

• This solution combines AWS video intelligence and data analytics services into an integrated platform that automatically extracts rich metadata from video content and unifies it with audience data for advanced segmentation and measurement.

• This serverless architecture enables content searchability, personalized recommendations, campaign optimization, and privacy-compliant data collaboration—delivering measurable business outcomes through faster content discovery, improved audience targeting, and data-driven decision making.

How We Can Help

• Video Intelligence Automated extraction of rich metadata from video content using AI for cinematography & visual recognition, speech transcription, and contextual understanding
• Audience Analytics Advanced segmentation and audience insights that power personalized experiences and increase engagement
• Multi-Source Integration Combine data from multiple content, ad, and analytics platforms for a complete view of audience behavior
• Content Discovery Surface relevant content and ads faster through AI-driven metadata tagging and semantic search
• Privacy & Governance Centralized data access controls, encryption, audit logging, and privacypreserving collaboration ensuring compliance with evolving privacy regulations