Sold by: Prosper Insights & Analytics
Deployed on AWS
Zip Propensity Data is derived from Prosper's US Monthly Consumer survey. The survey data is modeled to Zip Code level. Source data was collected in July 2020, during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences of over 7,800 adults during the National Emergency. Zero PII. CCPA and HIPAA Compliant. Data file lists the Percentage Propensity by Zip for the answer "Comfortable Going to Casinos/Racetracks."
Overview
Zip Propensity Data is derived from Prosper's US Monthly Consumer survey. The survey data is modeled to Zip Code level. Source data was collected in July 2020, during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences of over 7,800 adults during the National Emergency.
Data file lists the answer to the survey question: “When your State Governor allows, which of the following activities do you feel comfortable engaging in/going to. (Check all that apply)”. The data file lists the Percentage Propensity by Zip for the answer "Comfortable Going to Casinos/Racetracks."
Prosper's US Monthly Consumer survey is conducted once a month for over 18 years. The survey monitors how consumers are feeling about the economy, shopping behavior, future purchase intentions, public policies and more. Prosper’s Zip Propensity Data allows end-users to drill down into specific geographic segments as well as creating proprietary aggregate areas and consumer personas with those geographic codes. Prosper data is anonymous. Zero PII. CCPA and HIPAA Compliant.
Uses of this data include:
- Geographic Analysis: Create consumer personas based on geographic areas
- Propensity Models: Estimate consumer psychographic variables for any list that contains zip code or larger geo attribute; targeting applications
- Enhance other Datasets: Provides a method for merging Prosper data with other data sets that have zip codes
Details
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Deployed on AWS
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Dimension | Cost/12 months |
|---|---|
ProductAccess | $1,300.00 |
Dimensions summary
This listing offers one pricing dimension, billed as a contract. You buy access to a predictive propensity model that scores consumers on their likelihood of being comfortable going to casinos and racetracks. Pricing is based on units under a single contract term, rather than tiered plans or usage add-ons. You commit to the contract to access this consumer-intent model. There are no separate size options or scaling tiers to choose between.
Top-of-mind questions for buyers
A unit is a measure of your access to the propensity model under the contract. The model scores consumers on their likelihood of being comfortable going to casinos and racetracks. The listing does not further specify how units map to records or queries, so confirm the exact unit definition with the vendor.
The model uses privacy-compliant, zero-party consumer data collected monthly. It turns consumer intentions, behaviors, emotions, and media signals into machine-readable predictive signals. For this listing, it forecasts a consumer's propensity to be comfortable visiting casinos and racetracks before that intent shows up in transactions.
This is a contract-based purchase. You commit to a contract term to access the propensity model, rather than paying per hour or as pay-as-you-go. There is a single dimension with no separate size tiers or usage add-ons to combine.
www.prospermodelfactory.com
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Zip Propensity - Comfortable Going to Casinos-Racetracks | All historical revisions | All future revisions | Not included | Not included |
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