Alliance Manager as a Service

Alliance Manager as a Service (AMaaS) is a flexible, cost-effective solution designed to help AWS partners accelerate their growth and maximize the value of their AWS partnership. Our virtual Partner Development and Success Managers (PDM/PSM) provide hands-on support across all stages of the AWS partner journey—from onboarding and tier advancement to technical enablement and demand generation. Whether you're a Managed Service Provider (MSP) or Independent Software Vendor (ISV), AMaaS gives you the strategic guidance needed to navigate AWS programs with confidence.

With AMaaS, partners gain expert assistance in building and executing co-selling strategies, leveraging AWS Marketing Development Funds (MDF), preparing for and passing Foundational Technical Reviews (FTR), and aligning with programs such as Software Path, Migration Acceleration Program (MAP), and SMB Activate. We also provide tailored support to help partners advance from Registered to Select tier and beyond, with clear KPIs, gamified onboarding, and scalable processes.

AMaaS is especially valuable for partners operating in high-growth regions like Latin America (LATAM), where in-region support and local expertise can make the difference. Our service helps partners unlock AWS benefits faster—without the cost and complexity of hiring full-time alliance managers. Get the expertise you need, when you need it, and focus on what matters most: growing your cloud business.