Alliance Manager as a Service

Alliance Manager as a Service (AMaaS) delivers virtual AWS alliance management for partners seeking tier advancement, FTR readiness, MDF planning, and go-to-market execution.

Request private offer

Overview

Try agent mode

Create proposal

Ask question

Alliance Manager as a Service (AMaaS)

AMaaS is a flexible, cost-effective solution designed to help AWS partners accelerate growth and maximize the value of their AWS partnership - without the cost and complexity of hiring full-time alliance managers.

Who AMaaS Is For

Whether you are a Managed Service Provider (MSP) or Independent Software Vendor (ISV), AMaaS delivers the strategic guidance you need to navigate AWS programs with confidence. The service is especially valuable for partners operating in high-growth regions like Latin America (LATAM), where in-region support and local expertise make a measurable difference.

How AMaaS Works

Our virtual Partner Development and Success Managers (PDM/PSM) provide hands-on support across all stages of the AWS partner journey. Core service areas include:

Onboarding and Tier Advancement - Structured support to help partners advance from Registered to Select tier and beyond, with clear KPIs and gamified onboarding to keep progress on track
Co-Selling Strategy - Build and execute co-selling strategies aligned with AWS go-to-market motions to drive pipeline and revenue
AWS Marketing Development Funds (MDF) - Expert guidance on leveraging MDF to fund demand generation campaigns and partner marketing initiatives
Foundational Technical Review (FTR) Readiness - Preparation and support to help partners pass FTR requirements and maintain FTR compliance
AWS Program Alignment - Navigate and align with key programs including Software Path, Migration Acceleration Program (MAP), and SMB Activate
Demand Generation - Go-to-market execution support to help partners build sustainable cloud revenue

Key Benefits for AWS Partners

Reduce overhead - Access alliance management expertise on demand instead of building an in-house team
Accelerate tier advancement - Follow a structured path with defined milestones from Registered to Select and beyond
Unlock AWS benefits faster - Gain expert navigation of AWS Partner Network programs, incentives, and funding opportunities
Scale with confidence - Leverage scalable processes and cloud service management best practices that grow with your business
Regional expertise - Benefit from in-region support for LATAM and other high-growth markets

Why AMaaS

AMaaS combines deep alliance management expertise with a scalable delivery model. Our virtual PDM/PSM team acts as an extension of your organization, providing the same strategic support that large partners receive from dedicated AWS alliance managers. You get expert guidance on AWS alliance partner programs, co-sell execution, and go-to-market strategy - all tailored to your specific goals and partner stage.

Get the expertise you need, when you need it, and focus on what matters most: growing your cloud business.

Navigate AWS partner programs with a dedicated virtual Partner Development and Success Manager who provides hands-on support for tier advancement, FTR readiness, Software Path alignment, MAP, OLA, and Public Sector and SMB Activate programs. AMaaS delivers strategic alliance management expertise without the overhead of a full-time hire, giving MSPs and software vendors access to specialized guidance across all stages of the AWS partner journey.
Maximize AWS MDF funding and co-sell opportunities through strategic go-to-market execution. AMaaS helps partners plan and secure MDF investments, build co-selling strategies, and align demand generation activities with AWS programs. The service covers end-to-end GTM planning tailored to your partner tier and target segments, helping you unlock AWS benefits faster and build a stronger pipeline.
Grow faster in LATAM and SMB markets with localized alliance management tailored to your region and segment. AMaaS provides in-region expertise for partners targeting Public Sector and SMB segments, with support for technical validations, program compliance, and KPI-driven tier advancement designed to accelerate your path from Registered to Select and beyond.

Sold by

VervePartners

Introducing multi-product solutions

You can now purchase comprehensive solutions tailored to use cases and industries.

Learn more

Explore multi-product solutions

Pricing

Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.

How can we make this page better?

Tell us how we can improve this page, or report an issue with this product.

Legal

Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

Support

For any inquiries or support-related issues regarding your Alliance Manager as a Service (AMaaS) engagement, please reach out through the following channels:

Email: brenda@vervepartners.io

Phone: +1-786-942-3938

Website: <www.vervepartners.io >

Our team is available to assist with questions about your AWS partner programs, MDF planning, FTR readiness, go-to-market execution, and any other aspects of your alliance management engagement. Whether you need help troubleshooting an issue, adjusting your engagement scope, or requesting a refund, please contact us using the channels above and we will work to address your needs promptly.