Prosper Insights & Analytics' propensity model predicts the probability that a U.S. adult consumer has a specific health condition. Based on a set of basic demographics, the model identifies individuals who are likely to have the health condition. The model was trained with data from Prosper's large Media Behaviors & Influence (MBI) study (N=16,619).
Highlights
Enhances digital and offline targeting by identifying individuals our likely to have a specific health condition.
100% Privacy Compliant Models. No PII Used. HIPAA compliant.
Based on unique large sample consumer survey data (N=16,619).
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You pay by the host hour based on the compute instance you run this propensity model on. Pricing splits into two modes: batch inference, for scoring large datasets in scheduled jobs, and real-time inference, for on-demand scoring through a live endpoint. Within each mode, you pick from a range of instance types. General-purpose (m4, m5), compute-optimized (c4, c5), and GPU-accelerated (p2, p3) families are offered in sizes from large up to 24xlarge. Larger instances carry more memory, CPU, or GPU power, so hourly cost rises with capacity. You are billed only for hours used.
Top-of-mind questions for buyers
What does one host hour cover, and how is it counted for billing?
One host hour is one hour that a chosen compute instance runs your inference job. You are billed per running hour of that instance. Multiple instances running in parallel each meter their own hours. When the job or endpoint stops, hour accrual stops. Rates differ by instance type and size.
How does batch inference billing differ mechanically from real-time inference billing?
Batch inference meters host hours while a scheduled job scores a dataset, then releases the instance when finished. Real-time inference meters host hours for as long as a live endpoint stays running to serve on-demand requests. Batch suits periodic large-dataset scoring; real-time suits continuous, low-latency responses. Both bill per host hour.
Am I charged when my real-time endpoint sits idle without receiving requests?
Yes. A real-time endpoint meters host hours for the whole time the instance runs, whether or not requests arrive. To stop charges, shut down the endpoint. Batch jobs only meter hours while the job runs, so idle time between jobs does not accrue software charges.
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An Amazon SageMaker model package is a pre-trained machine learning model ready to use without additional training. Use the model package to create a model on Amazon SageMaker for real-time inference or batch processing. Amazon SageMaker is a fully managed platform for building, training, and deploying machine learning models at scale.
Deploy the model on Amazon SageMaker AI using the following options:
Real-time inference
Deploy the model as an API endpoint for your applications. When you send data to the endpoint, SageMaker processes it and returns results by API response. The endpoint runs continuously until you delete it. You're billed for software and SageMaker infrastructure costs while the endpoint runs. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Deploy models for real-time inference .
Batch transform
Deploy the model to process batches of data stored in Amazon Simple Storage Service (Amazon S3). SageMaker runs the job, processes your data, and returns results to Amazon S3. When complete, SageMaker stops the model. You're billed for software and SageMaker infrastructure costs only during the batch job. Duration depends on your model, instance type, and dataset size. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Batch transform for inference with Amazon SageMaker AI .
Version release notes
Minor fixes to the underlying software.
Additional details
Inputs
Outputs
Usage instructions
Sample notebooks
Inputs
Summary
The model provides propensity estimates based on gender, age range, income range, and zip code. See the sample notebook for details concerning input variables and mappings.
Five digit zip code as integer.
The model requires that the zip code be replaced by a set of 25 binary variables that represent special information regarding the zip. Prosper provides a file that maps every zip code into two integer values (division and cluster). These values are then converted into a set of binary values in a manner similar to one-hot encoding. The mapping file as well as the conversion routines are provided with the sample notebook.
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