Bluemarble Commerce CPQ: Standards-Based Headless Digital Platform

Visible to buyers on product page under Overview section BlueMarble Commerce CPQ from Comviva Technologies is a powerful configure-price-quote solution designed for telecom operators handling enterprise sales. Natively built on AWS, it enables accurate quoting for complex B2B offerings, integrating with omnichannel touchpoints like web, apps, and CRM systems. Focused on B2B scenarios, it supports multi-location services such as MPLS, SDWAN, and dark fiber, with tools for quick configurations, bulk copying, and proposal generation.

Powered by AWS for high performance:

• Core Architecture: Amazon Elastic Kubernetes Service (EKS) with NVIDIA GPUs for processing intricate pricing and rules.

• Security and Scalability: AWS WAF, Elastic Load Balancing, and Cognito for secure access.

• Data Management: Amazon S3, EFS, RDS, and OpenSearch for reliable storage and quick searches.

• Intelligent Features: Business rules engine for dynamic pricing, tax calculations, and feasibility checks, enhanced by AI-driven insights.

• Integration: TM Forum Open APIs and Kafka messaging for seamless CRM, order management, and fulfillment.

This platform cuts manual interventions, ensures first-time-right orders, and scales for high-volume enterprise deals. Operators can generate quotes faster, manage multi-level approvals, and handle in-life changes like renewals or terminations, all while maintaining margins and compliance.

Key Features

1. Unified Catalog Integration: Centralized definitions for products, services, and pricing, supporting bundles and characteristic-based models.

2.. Advanced CPQ Capabilities: Quick configurations, flexible pricing (e.g., per-site or unit-based), and protected margins with discount delegations.

3. Proposal and Order Tools: Automated document generation, digital signatures, and order creation with unique IDs via TMF APIs.

4. In-Life Sales Management: Handle changes, renewals, partial terminations, and cancellations with dynamic fee calculations.

5. Telco Accelerators: Extendable feasibility, site management, and product-specific fulfillment workflows.

6. Analytics and Automation: Real-time insights, multi-language support, and AI MCP for agentic processes.

7. Headless API-First Architecture: Allows flexible, decoupled integrations for custom workflows and rapid adaptations.

8. TM Forum Compliance: Platinum Badge conformance with 27 certified Open APIs for interoperability and telecom standards.

9. Intelligence (AI): Our AI stack runs on AWS with Bedrock for foundation models, SageMaker for training and deployment, and S3 for scalable storage. Lambda and EC2 power our compute needs, while CloudWatch, IAM, and Billing & Cost Management ensure security, monitoring, and cost efficiency.

**Benefits **

1. Shorten sales cycles by up to 50% with automated quoting and approvals, freeing teams for high-value deals.

2. Improve quote accuracy and customer trust through complex configurations and seamless B2B integrations.

3. Reduce costs via efficient workflows, pay-as-you-go AWS scaling, and minimized manual errors.

4. Ensure compliance and security with TM Forum standards and AWS-native tools for global operations.

5. Boost revenue with dynamic pricing, bundling, and proven results in major deployments like Vodafone.

6. Innovate ahead with AI MCP for agent-to-agent automation, enabling smarter decisions and operational efficiency.