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    Badger Maps: Route Planner for Field Sales and Service

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    Badger Maps is a route planning app designed specifically for field teams. It allows field sales and service reps to automatically plan, route, and maximize their time in the field, enabling reps to cut drive time by 20% and sell 20% more.

    Overview

    Badger Maps is a route planning app designed specifically for field salespeople. It allows sales reps to automatically plan, route, and maximize their time in the field by cutting down driving time by 20%.

    Reps save an average of 8 hours a week from better planning, becoming more focused and organized, and driving more efficient routes. The time savings can be used on productive sales activities, which has resulted in the average team of 10 Reps selling $936k more the year they start using Badger Maps.

    Badger Maps also integrates with your existing CRM, enabling your reps to leverage the data in the CRM on a map and update the CRM quickly from the app on their phone.

    Highlights

    • Visualize and Segment Data on a Map View customers and prospects on an interactive map. Colorize and filter the map by information like priority, sales YTD, follow up, and more! Gather important customer insights on-the-go and sync with your CRM
    • Route Planning & Optimization Create optimized routes to your best opportunities in seconds. Add 100+ stops to your routes & save routes for future use. Save 8 hours a week of driving and cut down your planning time.
    • Find New Leads on the Go Instantly find leads based on location, industry keyword, or company name. Generate new leads in half the time and always have a backup plan after a canceled meeting

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Badger Maps: Route Planner for Field Sales and Service

     Info
    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (2)

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    Dimension
    Cost/month
    Badger Maps Business Plan
    $69.00
    Badger Maps Enterprise Plan
    $109.00

    Vendor refund policy

    The fees are non-refundable.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    If you have any questions feel free to reach out to us at support@badgermapping.com  or schedule a call here - https://calendly.com/badgermaps/support .

    Enterprise plan members have a dedicated account manager for additional support.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Customer reviews

    Ratings and reviews

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    0 AWS reviews
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    269 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Elton H.

    Game changing route optimizer

    Reviewed on Sep 25, 2025
    Review provided by G2
    What do you like best about the product?
    Badger Maps offers a solid CRM experience, but what really stands out are its impressive mapping and routing capabilities. The amount I save on fuel alone makes it well worth the investment.
    What do you dislike about the product?
    The route optimizer does not consider appointment times when planning routes.
    What problems is the product solving and how is that benefiting you?
    CRM and route optimization.
    Michael K.

    Great Software, Great support, I honestly think this is an amazing tool for any field sales

    Reviewed on Sep 19, 2025
    Review provided by G2
    What do you like best about the product?
    I used google maps before, and when i say this is SOOOOO much better and just a world above other mapping tools. Thier are a lot of different features i like about this solution. The visual aspect of the map, the ability to optimize your drive, the weekly recap notes, the ability to add notes. the ability to save routes, which makes things super easier.

    Customer support is amazing, they reach out, they are easy to get ahold of, they are normal, realistic team players. I hands down love the team and support. When it comes to getting setup that make implementation super easy and will provide support to help you get your fields and list set up.

    Another amazing feature, is the ability to track your drive, so when i was dropping an acct, i could quickly pull up the map and see what other accts i have near by, and simple add notes. And then to have those notes emailed to me at the end of each week was awesome. It made it easy to show my leadership all the accts i hit and notes i had on each for next steps.
    What do you dislike about the product?
    The cost, i dont think its crazy but its too much for me based on how much im using it and not being able to expense it. I also think the app is great! but i do think their could be slight tweaks to make navigating it easier, maybe better filtering tools, and different ways to import lists with different fields for better filtering.
    What problems is the product solving and how is that benefiting you?
    Route planning was huge! I used this to optimize the best route to do drops, i also used it to find companies nearby when i was in an area i wasnt familiar with.

    Trip mapping

    Reviewed on Aug 20, 2025
    Review provided by G2
    What do you like best about the product?
    That I can add all my account in there and set up routes for each city I will be traveling to and I can sort them to get me the best route
    What do you dislike about the product?
    I have not found a down side yet of using Badger yet.
    What problems is the product solving and how is that benefiting you?
    Creating me an easy to follow map of places I need to go and a place to add notes to each stop
    James B.

    Jim Bryant's review on Badger Maps and the Service Team

    Reviewed on Aug 13, 2025
    Review provided by G2
    What do you like best about the product?
    Time Management, Helps me on my Expense Report, Customer Service is Top Notch
    What do you dislike about the product?
    Wish it was cheaper than $69 per month. However, I do feel like it saves me on time and allows me to focus in particular area by being structured.
    What problems is the product solving and how is that benefiting you?
    My time, better focus and structure. Helps me get prepared for each stop when routing the stops.
    Medical Devices

    Good but a few bugs

    Reviewed on Aug 13, 2025
    Review provided by G2
    What do you like best about the product?
    Easy to navigate and simple for a non tech person
    What do you dislike about the product?
    Bugs and that’s about it really, apart from that it’s good
    What problems is the product solving and how is that benefiting you?
    Keeping physical track of customers
    View all reviews