Most sales tools were built for the desk. Badger Maps was built for the road. A mobile first field sales platform with a sales route planner and AI powered workflows built in, Badger gives reps everything they need to sell more in the field, and gives managers the visibility and tools they need to optimize their team and scale.
Badger Maps is a mobile first field sales platform built around how field reps actually work. It combines routing, sales mapping, lead generation, CRM integration, and automated data collection into one seamless mobile experience, so reps spend less time on admin and logistics and more time in front of the customers that matter most. Badger AI is layered throughout, automating the workflows that slow reps down from building weekly routes to updating the CRM from a voice note to sending personalized follow-up emails after every meeting.
Some teams use Badger as a lightweight field sales CRM. Others layer it on top of Salesforce, HubSpot, Microsoft Dynamics, Zoho, or another leading platform, bringing their existing customer data into a mobile, map-based environment their reps will actually use. Either way, reps get their full customer data on a map on their phone, that they can access, update, and act on from anywhere in the field. With every visit and note syncing back to the CRM automatically in real time, outside sales teams collect up to 50% more data from the field.
For managers and leadership, Badger provides the visibility into field activity that most outside sales teams have never had before. Verified check-ins and performance data are visible across every rep and territory in real time, giving managers the insights they need to coach their team, close coverage gaps, and make smarter decisions about where to focus. Territory management tools like territory alignment & design, heat maps, performance dashboards, and lead routing give sales operations leaders everything they need to optimize their field team and scale their team without growing pains.
Try it out for free with your team, integrated with your CRM. 90-day money back guarantee if you are unsatisfied.
Highlights
More revenue:
Badger puts reps in front of more customers every day with smarter routes, lead generation tools that surface nearby prospects the moment a meeting cancels, and automated follow-ups that keep every deal moving.
Increased field rep adoption:
Badger brings your CRM into the field in a mobile, map based experience reps actually want to use. Voice notes update the right CRM fields automatically, one-tap check-ins log every visit in seconds, and everything syncs in real time, so your CRM finally reflects what is actually happening on the ground. Customers see up to a 50% increase in data collected from the field after adopting Badger.
The visibility to make smarter decisions:
Badger gives managers a live view of field activity across every rep and territory with verified customer visits, account coverage, and performance data, all in one place.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
You buy Badger Maps as a per-user subscription under a contract term. Two plans set the pricing structure: the Business Plan and the Enterprise Plan. Both bill per user, so your cost scales with the number of seats you add. The plans differ in the data volume and capabilities each license includes, letting you match the plan to team size and needs. You can increase user counts at any time, with mid-cycle additions billed on a prorated basis. Contract billing runs in advance for the committed term.
Top-of-mind questions for buyers
What counts as one user for billing on either plan?
Each user is one person with a login who uses the app. Every individual must have a matching account set up in your connected CRM. You pay per user, and both plans require a minimum number of licenses. Manager and rep seats each count as a user.
What distinguishes the Business Plan from the Enterprise Plan besides price?
Both bill per user under a contract term. The Business Plan includes up to 2,000 records per license. The Enterprise Plan includes up to 10,000 records per license, unlimited CRM objects and activities, and more leads shown on the map at once. Pick based on your data volume and team needs.
How am I billed if I add users partway through my billing cycle?
You can increase user subscriptions at any time without amending your contract. Adding users mid-cycle charges a prorated amount for the days remaining in the current billing period. Billing runs in advance, and added users renew under your existing plan and per-user rate.
Request a private offer to receive a custom quote.
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Enterprise plan members have a dedicated account manager for additional support.
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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What do you like best about the product?
It sped up my trip planning and made the process feel much smoother overall. It was also easy to import key customer lists, which saved me time and kept everything organized.
What do you dislike about the product?
The times would sometimes get confused and show 24/48 hours—like 1 day, then 2 days out. I couldn’t figure out a workaround for it. It did get a bit confusing at times, but it was still something you could work with.
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What do you like best about the product?
Optimizing routes was one of my favorite features.
What do you dislike about the product?
I wished that it was a little more user friendly. It took a while for me to understand a lot of the features.
What problems is the product solving and how is that benefiting you?
Optimizing route planning and making sure I keep in contact with my clients. We did not have a solid CRM structure before Badger maps but it helped us stay on top of sales in keeping in touch with customers
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Review provided by G2
What do you like best about the product?
I like being able to navigate to over 10 places easily. the feature to make the most efficient route is great.
What do you dislike about the product?
The cost is too much for the application
What problems is the product solving and how is that benefiting you?
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Reviewed on Oct 07, 2026
Review provided by G2
What do you like best about the product?
So much - the ability to prospect from the app, add them as a prospect and then plan routes to see them all. After visiting them, I "check-in" and add notes of who I met, emails, and brief notes of what was covered.
What do you dislike about the product?
I think the limit to the number of photos I can add in the notes features.
What problems is the product solving and how is that benefiting you?
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Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
The way it optimizes routes is awesome! Badger is so much better than AI in that regard. Once you set your start and end point, Badger does the rest to ensure the best driving experience possible based on your preferences
What do you dislike about the product?
I can't say I dislike anything. It's exceeded my expectations time and time again
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