Most sales tools were built for the desk. Badger Maps was built for the road. A mobile first field sales platform with a sales route planner and AI powered workflows built in, Badger gives reps everything they need to sell more in the field, and gives managers the visibility and tools they need to optimize their team and scale.
Badger Maps is a mobile first field sales platform built around how field reps actually work. It combines routing, sales mapping, lead generation, CRM integration, and automated data collection into one seamless mobile experience, so reps spend less time on admin and logistics and more time in front of the customers that matter most. Badger AI is layered throughout, automating the workflows that slow reps down from building weekly routes to updating the CRM from a voice note to sending personalized follow-up emails after every meeting.
Some teams use Badger as a lightweight field sales CRM. Others layer it on top of Salesforce, HubSpot, Microsoft Dynamics, Zoho, or another leading platform, bringing their existing customer data into a mobile, map-based environment their reps will actually use. Either way, reps get their full customer data on a map on their phone, that they can access, update, and act on from anywhere in the field. With every visit and note syncing back to the CRM automatically in real time, outside sales teams collect up to 50% more data from the field.
For managers and leadership, Badger provides the visibility into field activity that most outside sales teams have never had before. Verified check-ins and performance data are visible across every rep and territory in real time, giving managers the insights they need to coach their team, close coverage gaps, and make smarter decisions about where to focus. Territory management tools like territory alignment & design, heat maps, performance dashboards, and lead routing give sales operations leaders everything they need to optimize their field team and scale their team without growing pains.
Try it out for free with your team, integrated with your CRM. 90-day money back guarantee if you are unsatisfied.
Highlights
More revenue:
Badger puts reps in front of more customers every day with smarter routes, lead generation tools that surface nearby prospects the moment a meeting cancels, and automated follow-ups that keep every deal moving.
Increased field rep adoption:
Badger brings your CRM into the field in a mobile, map based experience reps actually want to use. Voice notes update the right CRM fields automatically, one-tap check-ins log every visit in seconds, and everything syncs in real time, so your CRM finally reflects what is actually happening on the ground. Customers see up to a 50% increase in data collected from the field after adopting Badger.
The visibility to make smarter decisions:
Badger gives managers a live view of field activity across every rep and territory with verified customer visits, account coverage, and performance data, all in one place.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
You buy Badger Maps as a per-user subscription under a contract term. Two plans set the pricing structure: the Business Plan and the Enterprise Plan. Both bill per user, so your cost scales with the number of seats you add. The plans differ in the data volume and capabilities each license includes, letting you match the plan to team size and needs. You can increase user counts at any time, with mid-cycle additions billed on a prorated basis. Contract billing runs in advance for the committed term.
Top-of-mind questions for buyers
What counts as one user for billing on either plan?
Each user is one person with a login who uses the app. Every individual must have a matching account set up in your connected CRM. You pay per user, and both plans require a minimum number of licenses. Manager and rep seats each count as a user.
What distinguishes the Business Plan from the Enterprise Plan besides price?
Both bill per user under a contract term. The Business Plan includes up to 2,000 records per license. The Enterprise Plan includes up to 10,000 records per license, unlimited CRM objects and activities, and more leads shown on the map at once. Pick based on your data volume and team needs.
How am I billed if I add users partway through my billing cycle?
You can increase user subscriptions at any time without amending your contract. Adding users mid-cycle charges a prorated amount for the days remaining in the current billing period. Billing runs in advance, and added users renew under your existing plan and per-user rate.
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Enterprise plan members have a dedicated account manager for additional support.
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This product has charges associated with it for hardening, security configuration, and support.
Jaeger is the CNCF-graduated distributed tracing platform, shipped here as a single self-contained Go binary that runs the collector, query service and web UI together (all-in-one). Unlike bare Jaeger AMIs that expose the query UI with no authentication, bind every port to all interfaces, and lose traces on restart with in-memory storage, this Lynxroute build is ready out of the box: an nginx TLS perimeter with HTTP basic auth generated at first boot, the query UI bound to loopback, persistent local Badger storage, OTLP ingest on dedicated ports, UFW firewall pre-configured, and a CIS Level 1 hardened Ubuntu 24.04 LTS base.
Apache-2.0 license - fully auditable, no vendor lock-in.
This product has charges associated with it for hardening, security configuration, and support.
step-ca is a private online certificate authority and ACME server, shipped as a single statically linked Go binary over an embedded key-value store with no external database. This Lynxroute build is hardened and ready out of the box: the root and intermediate CA keys are generated on your own instance at first launch and never baked into the image, the token provisioner is locked with a 24-character random password unique to the instance, ACME-issued certificates are capped at 24 hours, no plaintext listener and no management API are exposed, UFW firewall pre-configured, and a CIS Level 1 hardened Ubuntu 24.04 LTS base.
Apache-2.0 license - fully auditable, no vendor lock-in.
What problems is the product solving and how is that benefiting you?
Tracking sales visits, calls, wins, losses
Donna D.
Simple Map-Based Routing
Reviewed on Jul 28, 2026
Review provided by G2
What do you like best about the product?
I like the ability to customize forms. I also really like how simple the navigation is to create routes using the map. Applying filters and being able to color code makes it simple to prioritize accounts.
What do you dislike about the product?
I really don’t dislike anything. I have no constructive feedback at all
What problems is the product solving and how is that benefiting you?
I am a visual person and trying to plan a route based only on addresses listed on a spreadsheet was taking a lot of time and effort. Being able to color code my accounts by spend and then using the lasso tool to populate a list then optimize is very streamlined and quick!
Court T.
Badger Maps Is Visual, User-Friendly, and Effortlessly Efficient
Reviewed on Jul 18, 2026
Review provided by G2
What do you like best about the product?
I really like how visual and user-friendly Badger Maps is. Everything is easy to understand at a glance, which makes using the platform simple and efficient.
What do you dislike about the product?
I’d love to see more AI-powered follow-up features. After checking in, a prompt could ask when to follow up—1, 3, 6 months, or a custom date—and then display upcoming and past-due follow-ups directly on the map.
What problems is the product solving and how is that benefiting you?
Badger Maps keeps me organized and helps ensure I stay in contact with every account without missing important follow-ups.
Chad E.
Simple, Effective, and Backed by Great Customer Support
Reviewed on Jul 15, 2026
Review provided by G2
What do you like best about the product?
simple, effective and customer support is great
What do you dislike about the product?
I think a pipeline feature, even if simple would be a great add
What problems is the product solving and how is that benefiting you?
keeping track of touches with prospects and the routing feature helps our reps work efficiently
Accounting
Easy to Use and Simple to Operate
Reviewed on Jul 14, 2026
Review provided by G2
What do you like best about the product?
ease of use and simple to operate.......
What do you dislike about the product?
it would be better for me to be able to import last sales information vs having to input. More customer information fields. IE a place to import most recent sales
What problems is the product solving and how is that benefiting you?