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    Badger Maps: Route Planner for Field Sales and Service

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    Badger Maps is a route planning app designed specifically for field teams. It allows field sales and service reps to automatically plan, route, and maximize their time in the field, enabling reps to cut drive time by 20% and sell 20% more.

    Overview

    Badger Maps is a route planning app designed specifically for field salespeople. It allows sales reps to automatically plan, route, and maximize their time in the field by cutting down driving time by 20%.

    Reps save an average of 8 hours a week from better planning, becoming more focused and organized, and driving more efficient routes. The time savings can be used on productive sales activities, which has resulted in the average team of 10 Reps selling $936k more the year they start using Badger Maps.

    Badger Maps also integrates with your existing CRM, enabling your reps to leverage the data in the CRM on a map and update the CRM quickly from the app on their phone.

    Highlights

    • Visualize and Segment Data on a Map View customers and prospects on an interactive map. Colorize and filter the map by information like priority, sales YTD, follow up, and more! Gather important customer insights on-the-go and sync with your CRM
    • Route Planning & Optimization Create optimized routes to your best opportunities in seconds. Add 100+ stops to your routes & save routes for future use. Save 8 hours a week of driving and cut down your planning time.
    • Find New Leads on the Go Instantly find leads based on location, industry keyword, or company name. Generate new leads in half the time and always have a backup plan after a canceled meeting

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Badger Maps: Route Planner for Field Sales and Service

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (2)

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    Dimension
    Cost/month
    Badger Maps Business Plan
    $69.00
    Badger Maps Enterprise Plan
    $109.00

    Vendor refund policy

    The fees are non-refundable.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    If you have any questions feel free to reach out to us at support@badgermapping.com  or schedule a call here - https://calendly.com/badgermaps/support .

    Enterprise plan members have a dedicated account manager for additional support.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Customer reviews

    Ratings and reviews

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    264 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Jeremiah M.

    Badger Maps has made it easy to organize all of my customers and potential clients!

    Reviewed on Jul 28, 2025
    Review provided by G2
    What do you like best about the product?
    The most helpful thing about Badger Maps for my day to day work is the filters that I can assign to customers. This allows me to easily see where each customer is based on the month, so that I can plan routes for our service technicians. To create routes, the lasso tool is extremely helpful!
    What do you dislike about the product?
    I have not found something that I would say that I dislike about Badger Maps. This may be niche to me, but I would like to see the miles between customers not just the travel time, but the travel time is a great feature.
    What problems is the product solving and how is that benefiting you?
    Badger Maps is helping me see every customer that we have to service each month. This allows us to group customers together and get a solid schedule down at the beginning of each month.
    Apparel & Fashion

    HIGHLY RECOMMEND

    Reviewed on Jul 16, 2025
    Review provided by G2
    What do you like best about the product?
    This app helps me locate very good potentials and optimizes a route plan for me. Saves me time!
    What do you dislike about the product?
    I don't use the check in and follow up. This is not important to what I am trying to accomplish.
    What problems is the product solving and how is that benefiting you?
    Ease in finding new business.
    Automotive

    Badger Mapping is an excellent tool for planning and optimising routes, saves time and hassle!

    Reviewed on Jul 14, 2025
    Review provided by G2
    What do you like best about the product?
    I like the feature where you can search for additional leads in an area using sectors or types, this means you can add any potential leads to your route using one program. Also the route planning and optimising feature is great too - saves so much time especially that you can upload addresses from a spreadsheet
    What do you dislike about the product?
    Sometimes the addresses don't match or geocode automatically so it can take a while to resolve any issues with this. Also I have found that the address on Badger isn't 100% correct so you can easily be guided to the wrong address, sometimes in another town! Just check the address on Badger with your records before setting off!
    What problems is the product solving and how is that benefiting you?
    I'm not having to use several different tools, such as Google maps to search for new leads and then transferring these to some sort of route planner. Also the amount of address for routing on Badger are not limited like they are on other apps. Also it is very handy that you can use the mobile app on the day to navigate to each meeting.
    Carla N.

    Outstanding Service

    Reviewed on Jul 07, 2025
    Review provided by G2
    What do you like best about the product?
    Their customer service is willing to walk me through the trainings on how I can become more efficient in my territory. I worked over the 4th of July weekend because a new state was added to my territory so I emailed support to ask them to put the new contacts into my Badger database. I emailed on Sunday, July 6th, and Sunday night they confirmed they would add the new data. Monday morning everything was updated. I did not expect them to work over the weekend, and was greatly surprised it was done so quickly.
    What do you dislike about the product?
    I am still learning, so cannot fairly answer this question.
    What problems is the product solving and how is that benefiting you?
    Making my time on the road much more efficient
    Veterinary

    Badger maps is very helpful when it comes to orginization and reporting

    Reviewed on Jun 28, 2025
    Review provided by G2
    What do you like best about the product?
    Being able to select accounts and see them on a map. This also allows me to see other accounts that I may pass by when traveling to clinics.
    What do you dislike about the product?
    I do not like that when entering account information, you have to pick info from a drop down menu and save the info you entered. I feel it would be much easier to be able to just enter the info in the feilds or just delete when need be.
    What problems is the product solving and how is that benefiting you?
    Badger keeps track of all my accounts, contacts and clinic visits. It is beneficial when I need to report my visits and maps ut my days.
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