Overview
A Lighthouse Data Discovery workshop provides direction on a business or a technical challenge that could be improved with a data-driven initiative. Approximately 4-hours, a Lighthouse engagement is focused on a specific area of interest. It is designed to gather insights from key stakeholders and teams. We typically recommend splitting the 4 hours into two workshops, one with the business team and another with the technology team.
As an example, a Lighthouse engagement could be conducted for one or more of these Customer Experience for Rewards & Loyalty focus areas: • Customer Journey & Experience Mapping • Customer Data Platforms & Infrastructure • Customer Data Modelling • Segmentation & Personas • Experimentation & Hyper-Personalization • Advanced Analytics & Attribution • Campaign Management • Journey Orchestration • Next Best Action Decisioning • MarTech Architecture & Composability • Data Collaboration & Commercialization • Digital & Data Strategy • CX Capability Maturity & Strategy
Other popular topics for Lighthouse workshops are: • AI and ML projects • Marketing and sales acceleration • Business intelligence and analytics • Customer experience or journey • Digital experiences • Business operations
Highlights
- Let our experts help your team become experts
- Identify gaps or create your data strategy
- Use your data to gain a competitive advantage and increase customer satisfaction
Details
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Pricing
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