Outbound Campaign – Simple Email Service

OneData Software’s Outbound Campaign – Simple Email Service (SES) solution empowers businesses to launch high-volume, personalized email communications using AWS infrastructure. As part of its Digital Marketing and Business Automation suite, OneData builds a holistic email delivery system aligned with customer engagement goals, regulatory compliance, and operational efficiency.

🔧 Key Capabilities

1. End-to-End Campaign Automation OneData orchestrates the full email lifecycle using:

• Amazon SES for sending scalable, authenticated messages
• Amazon S3 for storing dynamic HTML templates
• AWS Lambda for triggering campaign flows based on real-time data (e.g. inventory changes, CRM activity) This supports both transactional emails (e.g. order confirmations, alerts) and bulk marketing campaigns (e.g. newsletters, promotions).

2. Personalization & Segmentation Using SES template engines and tagging logic, OneData enables:

• Dynamic content insertion (names, recent purchases, personalized offers)
• Audience segmentation based on preferences or lifecycle stage
• Event-triggered automation based on CRM and user behavior signals
• A/B testing to refine messaging and optimize conversions

3. Compliance & Deliverability Optimization OneData ensures alignment with global privacy and data standards:

• CAN-SPAM, GDPR, HIPAA, PCI DSS compliance
• DKIM/SPF domain authentication, IP reputation management
• Bounce and complaint handling via SES feedback loops
• Suppression lists and sender monitoring to maintain inbox placement

4. Reporting & Analytics Clients gain access to:

• Open/click tracking, heatmaps, bounce analysis
• Custom dashboards integrated with CRM and analytics platforms
• Audit-ready logs and metrics for governance and strategic tuning

5. Business System Integration Outbound campaigns are connected seamlessly to:

• ERP and CRM tools (Salesforce, HubSpot, ERPONE)
• Marketing platforms, CDPs, and AI-based personalization engines
• Cross-channel workflows including social media, SEO, and web campaigns

6. Scalability & Cost Efficiency With SES’s pay-as-you-go model and AWS auto-scaling, OneData supports:

• Campaigns ranging from thousands to millions of emails
• Optimized send schedules and content triggers
• Cost-effective infrastructure with minimal overhead