Overview
The DOOH market is rapidly evolving with the rise of programmatic trading, audience-based targeting, and omnichannel integration. Yet, operators and advertisers face significant challenges: fragmented systems, manual workflows, lack of real-time insights, and difficulty proving ROI.
We deliver end-to-end DOOH platforms that address these challenges by enabling automated scheduling, real-time content control, transparent performance reporting, and predictive analytics. Our modular architecture is designed for scale, flexibility, and seamless integration with DSPs, SSPs, and third-party data providers. Whether you want to build a DOOH (digital out-of-home) platform from scratch or expand the functionality of your current product, our team can help you bring the best of programmatic to outdoor advertising.
From smart ad placement to predictive maintenance, our solutions empower DOOH networks to operate more efficiently, deliver contextually relevant messages, and demonstrate clear value to advertisers.
Technical capabilities:
Dynamic ad scheduling based on traffic, weather, and audience presence Real-time CMS with geo-targeted content control and live updates Programmatic exchange integration using OpenRTB standards Audience measurement and attribution via mobile data and sensors Predictive screen maintenance with IoT telemetry and ML alerts Geospatial campaign planning with mobility and POI datasets Dynamic Creative Optimization (DCO) triggered by real-time context Automated compliance review for creative safety and local regulations
**Technology stack (AWS-native):
Compute & Networking: EC2, Lambda, VPC Data & Processing: DynamoDB, S3, Redshift, Kinesis AI/ML: SageMaker, Forecast, Rekognition Integration: API Gateway, SQS/SNS Ops & Security: CloudWatch, IAM, CodePipeline
Highlights
- Increased Revenue: Boost inventory fill rates and CPMs with targeted, programmatic campaigns
- Real-Time Control: Instantly update or personalize content per location or condition
- Operational Efficiency: Reduce downtime, manual QA, and screen maintenance costs
Details
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