Sold by: ASAPP
Deployed on AWS
Vendor Insights
ASAPP is the leader in Generative AI for Contact Centers, with a mission to end bad customer service. With GenerativeAgent, ASAPP is the first company to build a fully autonomous system capable of enabling voice agent concurrency, seamless human-in-the-loop feedback, and automating interactions that today are impossible to automate with deterministic systems. GenerativeAgent supports both voice and messaging channels and seamlessly integrates with your existing infrastructure.
4.3
Overview
GenerativeAgent results in a radically improved customer experience across all interaction channels. It can be used to handle all interactions or as an escalation point from an existing virtual agent.
It is unique in its ability to integrate with backend systems and knowledge to fully automate interactions, grounding its responses safely and reliably, to enable your system to execute actions and provide useful information (not hallucinations) to customers.
ASAPP is on a mission to end bad customer service, and GenerativeAgent, built on AWS, will finally allow this accomplishment.
Please note, this product cannot be purchased in a quantity of less than 500,000 requests.
Highlights
- Fully generative: The system is grounded on the content of your APIs and knowledge systems. No manual dialogue design is needed as GenerativeAgent autonomously interacts with an enterprise's backend systems.
- Active learning: This includes a human-in-the-loop interface for escalations, allowing GenerativeAgent to learn from agents' actions when their involvement is required while enabling voice agent concurrency.
- Safe and secure: It is grounded in policies, procedures, and desired controls, satisfying the strictest enterprise security and compliance requirements.
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Interaction (Digital) | Interaction means a unique contact by the Customer end user across any digital channel. It is represented by a unique identifier generated by ASAPP which is mapped to the interaction ID provided by the end user through the integration of the Services. Interactions have a fixed lifespan and will terminate after 24 hours of inactivity. | $0.70 |
Interaction (Call) | Interaction means a unique contact by the Customer end user across any voice channel. It is represented by a unique identifier generated by ASAPP which is mapped to the interaction ID provided by the end user through the integration of the Services. Interactions have a fixed lifespan and will terminate after 24 hours of inactivity. | $1.00 |
Dimensions summary
You pay based on interactions, which are unique customer contacts identified by ASAPP and tied to your integration. Each interaction has a fixed lifespan and ends after 24 hours of inactivity. Pricing splits into two independent usage dimensions by channel. The Interaction (Digital) dimension counts unique contacts across any digital channel. The Interaction (Call) dimension counts unique contacts across any voice channel. You are billed per interaction in each category, so costs scale with your contact volume in each channel. This is a contract-based model covering both channel types.
Top-of-mind questions for buyers
An interaction is a unique customer contact identified by ASAPP and mapped to your integration's interaction ID. It stays active until 24 hours pass with no activity, then it ends. If the same customer returns after that window, a new interaction is counted and billed separately.
The two dimensions bill independently. Digital counts unique contacts on any digital channel, while Call counts unique contacts on any voice channel. Each is metered on its own volume. Your total reflects both, so whichever channel carries more customer contacts drives the larger share of your cost.
The pricing table meters only interactions, split by digital and voice channels. Human-in-the-loop oversight is part of how GenerativeAgent handles conversations, but it does not appear as a separate billed dimension here. For details on any added costs, contact ASAPP.
www.asapp.com
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Support
Vendor support
Your purchase includes enterprise-grade support from dedicated account managers and a technical support team. For any questions, contact our experts by email at aws-marketplace@asapp.com .
AWS infrastructure support
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Similar products
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ASAPP AutoTranscribe is the fastest and most accurate AI transcription solution that converts speech to text in real-time for live call audio streams and audio recordings.
ASAPP AutoSummary generates targeted, custom data and insights using Generative AI to extract Intents & Topics, Entities, Sentiment Drivers and other Structured data from every voice or chat (messaging) interaction between a customer and an agent.
AutoSummary uses the same technology to generate free text insights that are configured to your custom needs, with the ability to actively include or exclude key elements in human-readable summaries.
Customer reviews
C L.
Accurate Summarization, Needs Grammar Improvements
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
I like that ASAPP is probably 90%+ accurate, which makes it a great summary timesaver. My team is measured on efficiency, where every second counts, and saving time closing out customer accounts to move on to the next is valuable.
What do you dislike about the product?
I find issues with grammar, punctuation, and spelling at times, which might be due to the transcription service used. Experts need to take extra time to manually correct errors, which could be improved by allowing real-time adjustments instead of waiting until the end. It would be helpful to have system notifications for grammar and spelling as a time saver. The initial setup took a while, taking several months with the project and dev teams to fully integrate.
What problems is the product solving and how is that benefiting you?
I use ASAPP for interaction summarization, saving time closing customer accounts. It's 90%+ accurate, a summary timesaver, helping my team measured on efficiency where every second counts.
Taruna K.
Great alternative than the BOT responses!!
Reviewed on Apr 17, 2024
Review provided by G2
What do you like best about the product?
While using the platform as a customer support expert, ASAPP has been solving it's purpose with it's user friendly responses to the concerns and also addresses and acknowledges the customer's need with keywords to filter and help the best out of query in realtime. Has confined space which allowed perfectly in accessing the accounts of customers and make responses query centric.
What do you dislike about the product?
It needs a few updates i.e., regarding the tagger and login time mapping. Else it's best in this segment.
What problems is the product solving and how is that benefiting you?
I've been using to manage customer's accounts and dealing with the queries where I use to get time in researching the root causes while the platform helped in engaging the converstion by providing quick reposnces and make the customer feel actively heard like humans. It's like a co-pilot to the service industry like mine.
Internet
ASAPP Works well for Chat support to customers
Reviewed on Oct 06, 2020
Review provided by G2
What do you like best about the product?
It is very easy to access Customer account details. It have wonderful automated responses which are suggested based on customer's question. Not only these, but it can provide you hassle free copy feature of text of mobile numbers.
It also fetches customer browser activity which helps us find if cx is online. It also has auto pilot mode which can time out chat automatically if there is no response from customer.
It also fetches customer browser activity which helps us find if cx is online. It also has auto pilot mode which can time out chat automatically if there is no response from customer.
What do you dislike about the product?
Nothing much to dislike but it forgets the total login hours after it is closed by myself also.
What problems is the product solving and how is that benefiting you?
Technical issues regarding Internet for customer and the major benefits are Auto pilot.
Recommendations to others considering the product:
You can go for it and no regrets later. It is the best tool in market. It is the best for chat with customers