Prosper Insights & Analytics' propensity model predicts the probability that a U.S. adult consumer is a Target Clothing Shopper. Based on a set of basic demographics, the model identifies individuals likely to shop at Target for Clothing. The model was trained with data from Prosper's large database of U.S. adult consumer intentions and actions.
Highlights
Enhances digital and offline targeting by identifying individuals likely to be a Target Clothing Shopper
100% Privacy Compliant Models. No PII Used.
Based on unique large sample consumer survey data.
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You pay by the hour for the compute instance that runs this predictive model. Pricing splits into two modes. Batch inference scores large groups of records in scheduled runs. Real-time inference returns scores on demand. Within each mode, you pick from the same set of AWS machine learning instance types. General-purpose (m4, m5), compute-optimized (c4, c5), and GPU-accelerated (p2, p3) families are available in a range of sizes. Larger instances carry more processing power and cost more per hour. Your total charge scales with the instance you choose and how many host hours you use.
Top-of-mind questions for buyers
What does one host hour cover, and how is it counted?
One host hour is one hour that a chosen machine learning instance runs your inference job. Billing counts each instance-hour the model is active. Larger instance types cost more per hour. Your total reflects the instance size multiplied by how many hours it runs.
How does batch inference billing differ from real-time inference billing?
Batch mode meters host hours during scheduled runs that score large groups of records at once, then stops. Real-time mode meters host hours while an endpoint stays available to return scores on demand. Real-time can accrue hours continuously; batch accrues only during each run.
Am I charged when a real-time endpoint sits idle with no requests?
Real-time inference meters host hours while the endpoint is running, not per request. An endpoint left running accrues hours even without incoming scoring requests. To stop software charges, you shut the endpoint down. Batch jobs only accrue hours during an active run.
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An Amazon SageMaker model package is a pre-trained machine learning model ready to use without additional training. Use the model package to create a model on Amazon SageMaker for real-time inference or batch processing. Amazon SageMaker is a fully managed platform for building, training, and deploying machine learning models at scale.
Deploy the model on Amazon SageMaker AI using the following options:
Real-time inference
Deploy the model as an API endpoint for your applications. When you send data to the endpoint, SageMaker processes it and returns results by API response. The endpoint runs continuously until you delete it. You're billed for software and SageMaker infrastructure costs while the endpoint runs. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Deploy models for real-time inference .
Batch transform
Deploy the model to process batches of data stored in Amazon Simple Storage Service (Amazon S3). SageMaker runs the job, processes your data, and returns results to Amazon S3. When complete, SageMaker stops the model. You're billed for software and SageMaker infrastructure costs only during the batch job. Duration depends on your model, instance type, and dataset size. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Batch transform for inference with Amazon SageMaker AI .
Version release notes
Minor fixes to the underlying software.
Additional details
Inputs
Outputs
Usage instructions
Sample notebooks
Inputs
Summary
The model provides propensity estimates based on gender, age range, income range, and zip code. See the sample notebook for details concerning input variables and mappings.
Five digit zip code as integer.
The model requires that the zip code be replaced by a set of 25 binary variables that represent special information regarding the zip. Prosper provides a file that maps every zip code into two integer values (division and cluster). These values are then converted into a set of binary values in a manner similar to one-hot encoding. The mapping file as well as the conversion routines are provided with the sample notebook.
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