Sold by: Zimetrics
Zimetrics' Modern Marketing Measurement solution brings together Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to deliver holistic, privacy-first marketing analytics—built entirely on AWS. Designed for brands and agencies navigating the post-cookie era, our solution enables accurate cross-channel ROI measurement, budget optimization, and conversion attribution without relying on third-party identifiers. By leveraging AWS-native tools like SageMaker, Athena, and QuickSight, we help marketing teams uncover the true impact of every channel, simulate budget changes, and make smarter investment decisions. The offering includes custom model development, insight delivery, simulation tools, and white-glove support tailored to your business.
Overview
Overview As cookies fade and media fragmentation grows, marketers need a better way to measure effectiveness across traditional and digital touchpoints. Zimetrics provides custom MMM and MTA frameworks that blend statistical rigor with marketing intelligence.
By leveraging AWS-native tools, we enable organizations to:
- Estimate ROI across online/offline channels
- Understand the marginal value of each marketing input
- Simulate budget reallocations
- Attribute conversions across the full funnel
This integrated approach empowers marketing teams to optimize budget allocation and deliver measurable business outcomes—without compromising on privacy or transparency.
Key Activities
- Measurement Readiness Assessment: Evaluate data availability, media mix complexity, and organizational analytics maturity.
- Data Integration & Engineering:
- Ingest campaign, sales, CRM, and external data via AWS Glue, Amazon AppFlow, and Amazon S3
- Normalize and enrich time-series data using AWS Lambda, Amazon Athena, and Amazon Forecast
- Model Development
- Build custom MMM models using Amazon SageMaker and probabilistic programming libraries
- Incorporate MTA methodologies for short-window path attribution using Amazon Personalize or rule-based heuristics
- Budget Optimization & Simulations
- Run “what-if” planning scenarios and marginal ROI analysis
- Simulate impact of spend shifts using interactive tools
- Insight Delivery & Enablement
- Visual storytelling and dashboards via Amazon QuickSight
- Workshops and enablement sessions to interpret and activate insights
Deliverables
- Customized MMM & MTA Models: Built specifically to your data, market dynamics, and business goals
- Channel ROI & Contribution Reports: Insights across media types, time periods, and geographies
- Optimization Simulator: Scenario planning engine to test and prioritize budget changes
- Interactive Dashboards: Visualization of performance drivers and KPIs for marketing, analytics, and finance teams
- Documentation & Playbooks: Model methodology, refresh protocols, and activation strategies
Highlights
- Unified MMM + MTA analytics framework, built on AWS and designed for cross-channel, privacy-safe measurement
- Simulation & optimization tools to support smarter media planning and ROI-driven decisions
- Custom models, QuickSight dashboards, and enablement support to empower marketing and analytics teams
Details
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Delivery method
Deployed on AWS
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Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.
Legal
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Support
Vendor support
Zimetrics offers white-glove support through every phase of your measurement journey:
- Onboarding & Setup: Data mapping, platform access, and KPI alignment
- Model Refresh & Evolution: Monthly or quarterly retraining via SageMaker Pipelines or batch processes
- Marketing & Analytics Training: Upskill teams to interpret and act on model outputs
- SLA-Driven Service Management: Prioritized support and resolution timelines for technical issues
- Insights-as-a-Service (optional): Periodic delivery of updated insights and recommendations
How to reach us:
Email: biz@zimetrics.com