Sold by: Acxiom
Deployed on AWS
Mexico Consumer Segmentation provides a powerful set of consumer classification systems developed to assess the socio-economic and geodemographic portraits of neighborhoods across Mexico. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Mexico Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze customers and markets thereby providing valuable insights for database marketing, customer segmentation exercises and network planning.
Based on key demographic and socio-economic characteristics, the Mexico Consumer Segmentation data classifies Mexico households into categories and groups. The market specific segmentation consists of forty-eight categories organized into ten groups. The international segmentation is grouped into five income types and further divided into twenty-five standard life stage categories for consistent classification when comparing across countries. Additional analysis variables are also provided related to presence of children, adult age over 65, education, and average income in local currency.
Data is in accord with local privacy law and based on census, government and commercial data.
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
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Company Name
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Full Business Address
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State of Incorporation
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Company Contact Name
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Company Contact Email Address
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Company Contact Phone Number
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Intended Use Case
QUICK FACTS
Mexico Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘manzana’ (urban block) in urban areas and ‘localidad’ (locality) in rural areas in Mexico.
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Is based on reliable official statistics.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the Manzana / Localidad level, representing no fewer than 100 individuals per geography aggregated. File contains data for 1,564,816 Manzana / Localidads.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Mexico Segmentation Data Files are updated on an annual basis.
Permitted Uses
See Acxiom’s Data Use Agreement.
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement , and your use of AWS services is subject to the AWS Customer Agreement .
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $23,725.00 |
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). You buy it under a contract that grants access to the consumer segmentation data for Mexico at the Manzana and Localidad geographic levels. Pricing is tied to units of access rather than tiers or instance sizes. There are no separate add-ons or usage-based charges shown here. To scale access, you adjust the number of units under your contract. Contact the vendor for details on how units map to your specific data needs.
Top-of-mind questions for buyers
The listing bills by Product Access (Units), which grants subscriber access to the Mexico consumer segmentation data at the Manzana and Localidad geographic levels. The listing does not define how a single unit maps to records, attributes, or query volume. Contact the vendor to confirm how units align with your specific data needs.
You gain access to consumer segmentation data for Mexico organized at the Manzana (city block) and Localidad (locality) geographic levels. This supports demographic, household, and segmentation planning for targeting and personalization. The vendor sources attributes and in-market signals to help you understand and reach audiences.
Cost scales with the number of Product Access (Units) in your contract. There are no separate add-ons, tiers, or usage-based charges shown. To expand coverage, you adjust the unit count on your contract. Contact the vendor to map units to the scope of data you require.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Mexico Consumer Segmentation – Manzana / Localidad | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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