Sold by: Dynamic Yield Ltd.
Mastercard Dynamic Yield is an enterprise personalization and experience optimization system that helps brands make every digital experience relevant. Through Experience OS, brands can connect personalization, discovery and search, recommendations, messaging, journey orchestration, testing, decisioning and analytics in one system, powered by AI, agents and Mastercard-grade trust.
Overview
Mastercard Dynamic Yield Experience OS is an enterprise personalization and experience optimization system designed to help brands deliver more relevant digital experiences at scale. It connects personalization, recommendations, testing, messaging and discovery in one unified system, helping teams move from insight to action faster.
An AI layer can interpret available intent, behavior and context signals in real time to support more informed decisions across digital interactions. Where applicable and authorized, these capabilities may be enhanced by Mastercard insights, including aggregated and permissioned spend and behavioral signals, to help identify opportunities and support experience optimization.
AI-assisted workflows can support team analysis and optimization, while agentic experiences can support search, discovery and messaging use cases that guide customers as they explore and decide.
These capabilities help enterprises scale with confidence through Mastercard governance, privacy and responsible data practices.
Highlights
- One intelligence system across every interaction. Experience OS has connected intelligence that brings personalization, discovery and search, recommendations, messaging, journey orchestration, testing, decisioning and analytics together in one system.
- An AI layer built for relevance. Experience OS has a purpose built AI layer that helps brands understand intent, context, behavior, product relationships and performance signals in real time. Agents that help brands scale experiences. Experience OS has purpose built agents that help brands move from insight to approved action faster and scale more relevant experiences across the customer journey.
- Mastercard insights and enterprise scale. Experience OS is the only system that can offer Mastercard aggregate insights in category spending, share of wallet and spend momentum, with enterprise grade trust, security and scale to deliver relevance across every touchpoint.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
MUV | Monthly Unique Users | $100,000.00 |
Vendor refund policy
TBD through a direct contact person of the account
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Delivery details
Software as a Service (SaaS)
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Resources
Vendor resources
Support
Vendor support
Our team supports Enterprise onboarding, implementation and optimization support from Mastercard.
In the event that an Error is discovered, Client shall notify to Mastercard by signing into the admin and (i) creating a ticket via the support form, (ii) chatting with the support team via Chat
For further support details please see the following SLA documents https://www.dynamicyield.com/files/docs/dynamic-yield-sla.pdf
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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