AWS Marketplace Private Offers

Private offers are a purchasing program that allow sellers and buyers to negotiate custom prices and end user licensing agreement (EULA) terms for purchases in AWS Marketplace.

Private offer seller guide

Resources to get you started

AWS Marketplace Private Offers provide an opportunity for strategic and systematic growth for your business, allowing you to scale by streamlining procurement and leverage flexible pricing. Better meet the needs of your customers with access to AWS resources to help accelerate your time to close.

If you are new to the private offer process, utilize this library of videos to help you get started with introductions, overviews, and answers to the most common questions.

If you have a more specific request, reach out to the AWS Marketplace Private Offers Operations Team.

Private Offers overview for Sellers

Post Private Offer: Buyer billing & disbursements

After an offer is accepted by a buyer, there is a sequence of billing and collection mechanisms to facilitate disbursements to partners. Vendor Finance Success provides support for your open invoices and disbursements, to help you better scale your business in AWS Marketplace. The team helps to improve the seller experience, prioritizing addressing your pain points and helping to reduce the time required to disburse payments.

Find the answers to your most pressing and frequently asked questions regarding buyer invoicing, disbursements, or AWS tax rules in the linked videos or in the frequently asked questions guide.

Walkthrough videos

How AWS assesses tax & affects invoicing | (4:43 min)

AWS Marketplace Disbursements Step by Step Guide | (4:26 min)

Buyer private offer invoicing walkthrough | (3:23 min)

Guides

Vendor Finance Success Frequently Asked Question Guide

Private offer seller reporting

AWS Marketplace provides notifications and reporting to Sellers and Channel Partners to drive awareness of key actions related to their product usage, sales, customers, billing and payment information to enable day-to-day operations of sales and finance stakeholders.

There are several different notification and reporting mechanisms that enable an a la carte consumption of information depending on seller business needs and technical support. Each mechanism provides a different way to ingest and view the data, requiring varying levels of technical lift from sellers.

Find out which mechanism is best for your organization.

Guides

Seller Reporting and Notifications Guide

AWS Marketplace Channel Programs

The AWS Marketplace Channel simplifies how AWS Partners work together to sell software. Both sellers and channel partners can utilize AWS Marketplace Channel Programs to expand reach, accelerate deal closure, optimize cost, and extend value to AWS customers. Visit the AWS Marketplace Channel Programs page to learn more about Consulting Partners Private Offers (CPPO).

The AWS Marketplace Training Academy accelerates onboarding, training, and adoption of AWS Marketplace programs, features, and best practices to help channel partners scale their business more quickly. Using your APN login, all sellers can now access on-demand channel program training through the AWS Marketplace Training Academy.

Consulting Partners Private Offers Overview